--- title: "Your brand, our legal position · Fungies" description: "If we are the legal seller, whose business is the customer buying from? Yours, everywhere except the tax invoice. Here is exactly which parts you keep." image: "https://fungies.io/og-image.jpg" canonical: "https://fungies.io/brands/" --- Features · Brand ownership # Whose brand is it when someone else is the seller of record It is a fair question and it deserves a precise answer rather than a reassuring one. Legally, we are the seller on every transaction — that is what moves the tax liability off your business. Commercially, the brand is yours end to end, and there is exactly one place where ours has to appear. [Start free](https://app.fungies.io/register) [Book a demo](https://calendly.com/duke-vuh/fungies-io-demo-clone) No upfront costs. No credit card required. Already selling with Fungies [![Leadsin.io](/logos/clients/leadsin.png)](/customer-story/hosted-checkout-solution-for-leadsin-io-a-saas-business "Leadsin.io — read the story")[![RenderAI](/logos/clients/renderai.png) ](/customer-story/helping-renderai-reduce-their-ai-saas-payment-integration-from-days-to-just-a-couple-of-minutes "RenderAI — read the story")[![SuperScale](/logos/clients/superscale.png) ](/customer-story/nimblebits-revenue-boost-with-a-web-store-solution "SuperScale — read the story")[![FreeVocals](/logos/clients/freevocals.png) ](/customer-story/freevocals-com-and-fungies-io-a-seamless-solution-for-digital-e-commerce "FreeVocals — read the story")![STATSCORE](/logos/clients/statscore.png)![SimFabric](/logos/clients/simfabric.png)![BotRix](/logos/clients/botrix.png)![Enhance AI](/logos/clients/enhance-ai.png)![The Humanize AI](/logos/clients/humanize-ai.png)![Kenerate AI](/logos/clients/kenerate.png) ![The customer portal showing a buyer's order history, downloads and subscription controls, carrying a seller's own logo and colours.](/_astro/customer-portal.BVvv6OPh_Z1iIoXb.webp?dpl=dpl_8EZJmbvb3ugYq7WK1KgC21BX19Zp) Where a customer goes after they have paid, on the seller's own domain. ## The parts of a brand a purchase touches The address Your store, your checkout and your customer portal all sit on a domain you own and bought. That is the thing people bookmark, type again and recommend to somebody else. The look Logo, colours, fonts and background are set once and carried across the storefront, the checkout, the portal and the emails. The white label page covers how that is configured. The line on the statement The descriptor is editable. It is a small field with an outsized effect, because it is the only part of your brand a customer sees weeks later with no context around it. The place they go afterwards Order history, downloads, keys and subscription changes happen in a portal at your own address, signed into with a magic link. Support does not become a redirect to a stranger. The record of who bought Customers and orders sit in your dashboard, including the people who reached checkout and did not finish. That list is what turns one release into an audience for the next one. The tax invoice Here we appear, because the seller of record has to be identifiable on it and in the terms of the sale. That is the whole of it, and we would rather say so than let you find out later. ## Decisions worth making before the first sale 1. 01 ### Pick the domain first Everything else attaches to it. Starting on a Fungies subdomain is fine, but the sooner the address is yours, the fewer links point somewhere you will later want to move. 2. 02 ### Set the branding once One set of values feeds the store, the checkout, the portal and the emails. That is why the purchase looks consistent rather than three separate products in a row. 3. 03 ### Choose the descriptor deliberately Use the name customers actually know you by, not a legal entity or a product codename nobody outside the company recognises. 4. 04 ### Decide where the checkout appears The overlay keeps the buyer on your page with the address bar unchanged. Hosted and embedded are also on your domain — the difference is how much of the surrounding page is yours. ## Why this is worth being deliberate about 01 ### An unrecognised charge becomes a dispute Most chargebacks start with somebody looking at a statement and not recognising the name. A descriptor that matches the brand they bought from is the cheapest dispute prevention available, and it costs one field. 02 ### A redirect asks for trust at the worst moment Sending a buyer to an unfamiliar domain to type a card number introduces a second company at the exact point they are deciding whether to go through with it. Keeping the purchase on your address means the credibility they already granted you carries all the way through. 03 ### The relationship is the asset Selling through a marketplace usually means it holds the customer and you get a payout. Owning the address, the portal and the buyer list is what makes a second sale something you can act on rather than hope for. 04 ### Legally visible is not commercially visible Being the Merchant of Record is deliberate — it is what takes VAT, GST, sales tax, chargebacks and audits off your business. Invisible is not the same as absent, and we will not pretend we can be absent from a tax invoice. ## What sellers say once they have switched [★★★★★ 4.8/5 from 10 reviews on G2 →](https://www.g2.com/products/fungies-io/reviews) [Vadim Finayev Head of Growth, Leadsin.io “We work with quite a few merchants of record, but none comes close to the support and speed of implementation of Fungies. If you want a payment partner that actually gives you the feeling they want to work with you — rather than leaving you on read for three days or randomly restricting your account — you are in the right place.” Read the story →](/customer-story/hosted-checkout-solution-for-leadsin-io-a-saas-business) [David Elliott Creative Director, Freevocals.com “I researched the options and Fungies was the best fit for functionality and customisation within a store builder you can connect to your own domain. Taking a small percentage of sales, instead of charging a subscription for every environment and plugin, is refreshing.” Read the story →](/customer-story/freevocals-com-and-fungies-io-a-seamless-solution-for-digital-e-commerce) [Elnura Abdimanap Kyzy Founder, TextToVideo.bot “The platform is user-friendly, integrates easily with APIs and webhooks, and simplifies managing digital products and subscriptions. We were up and running quickly and support has been responsive throughout. Fungies is clearly tailored to the needs of SaaS businesses.” Read the story →](/customer-story/how-fungies-enabled-texttovideo-bot-to-integrate-payments-in-minutes) [Francisco Magnone Rienzi Founder, Renderai.app “Fungies has been a great partner — fast setup, competitive pricing, and real humans providing quick answers. They are constantly rolling out new features, and I am excited to see what is next.” Read the story →](/customer-story/helping-renderai-reduce-their-ai-saas-payment-integration-from-days-to-just-a-couple-of-minutes) ## Brand ownership questions ### Whose brand does the customer think they are buying from? ### Then why does your name appear at all? ### Will a customer notice? ### If there is a refund or a dispute, whose name is on that? ### Do I keep my domain if I stop selling here? Merchant of Record ## What the model is, who it suits, and how it compares. - [Merchant of Record →](/merchant-of-record) - [What Is Fungies →](/what-is-fungies) - [MoR vs PSP →](/merchant-of-record-vs-payment-service-provider) - [Best MoR for SaaS →](/best-merchant-of-record-saas) - [MoR for SaaS →](/merchant-of-record-saas-2026) - [Ecommerce MoR →](/ecommerce-merchant-of-record) - [Ecommerce Merchant Account →](/ecommerce-merchant-account) ## Put your name on the whole thing and check it yourself Set the branding, connect a domain, and run a test purchase through to the receipt. That is the fastest way to see exactly where you appear and where we do. [Start free](https://app.fungies.io/register) [Book a demo](https://calendly.com/duke-vuh/fungies-io-demo-clone) No upfront costs. No credit card required. ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://fungies.io/#organization","name":"Fungies","legalName":"Fungies Inc.","url":"https://fungies.io/","description":"Merchant of Record for SaaS, games, and digital products. Fungies handles global payments, VAT and sales tax, and checkout. Free to start, commission only.","slogan":"Tax-compliant payments for everything digital","logo":{"@type":"ImageObject","url":"https://fungies.io/brand/fungies-logo-black.svg"},"image":"https://fungies.io/og-image.jpg","address":{"@type":"PostalAddress","streetAddress":"2100 Geng Road, Suite 210","addressLocality":"Palo Alto","addressRegion":"CA","postalCode":"94303","addressCountry":"US"},"sameAs":["https://www.facebook.com/fungies.io","https://www.linkedin.com/company/fungies","https://twitter.com/fungies_io","https://t.me/fungies_announcements","https://discord.gg/yfH5ZyTZH4","https://www.youtube.com/@Fungies","https://www.tiktok.com/@fungies_io"],"contactPoint":[{"@type":"ContactPoint","contactType":"customer support","email":"support@fungies.io","url":"https://help.fungies.io/","availableLanguage":["en"]}]},{"@type":"WebSite","@id":"https://fungies.io/#website","name":"Fungies","url":"https://fungies.io/","description":"Merchant of Record for SaaS, games, and digital products. Fungies handles global payments, VAT and sales tax, and checkout. Free to start, commission only.","inLanguage":"en","publisher":{"@id":"https://fungies.io/#organization"}},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://fungies.io/"},{"@type":"ListItem","position":2,"name":"Your brand, our legal position","item":"https://fungies.io/brands"}]},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Whose brand does the customer think they are buying from?","acceptedAnswer":{"@type":"Answer","text":"Yours. The domain, the storefront, the checkout, the portal, the emails and the statement descriptor all carry your name. Nothing in the flow you design introduces a second company."}},{"@type":"Question","name":"Then why does your name appear at all?","acceptedAnswer":{"@type":"Answer","text":"Because seller of record is a legal position, not a branding choice. The invoice has to record who legally sold the item, and the terms of the sale have to name the party the customer contracted with. That party is us, and that is what makes the tax ours to file."}},{"@type":"Question","name":"Will a customer notice?","acceptedAnswer":{"@type":"Answer","text":"Only if they read the receipt or the terms closely. In practice most do not, and the ones who do are looking at a normal Merchant of Record arrangement that plenty of software they already buy uses."}},{"@type":"Question","name":"If there is a refund or a dispute, whose name is on that?","acceptedAnswer":{"@type":"Answer","text":"Ours, because the customer's contract is with us and disputes come to us rather than to a merchant account of yours. Setting a recognisable descriptor is what makes an unhappy buyer email you first instead of calling their bank."}},{"@type":"Question","name":"Do I keep my domain if I stop selling here?","acceptedAnswer":{"@type":"Answer","text":"Yes. You buy the domain yourself and it stays yours — we host the store on it but we do not sell domains and we do not hold them. Where you point it afterwards is your decision."}}]}]} ```