--- title: "Marketing — Fungies blog · Fungies" description: "Every Fungies article in Marketing — 34 posts on selling software globally." image: "https://fungies.io/og-image.jpg" canonical: "https://fungies.io/category/marketing/" --- [← Blog](/latest-news-blog) § Category 34 entries # Marketing Everything we have published in Marketing. Notes on selling software globally — churn, pricing, VAT thresholds, and the mechanics of getting paid from anywhere. July · 20261 entry - [ № 018 2026.07.02Latest ### SaaS Affiliate Marketing Program: The Complete 2026 Guide to Building a Revenue-Driving Partner Channel Learn how to build a SaaS affiliate marketing program that drives 30% revenue growth. Complete guide covering commission benchmarks, platform selection, recruitment strategies, and optimization tactics for 2026. 2026.07.02Adrian Schenberg · 8 minMarketing ](/saas-affiliate-marketing-program) June · 202611 entries - [ № 034 2026.06.26Latest ### 10 Best Sales Enablement Software for SaaS in 2026: Complete Comparison with Real Pricing Discover the 10 best sales enablement software for SaaS in 2026. Compare Highspot, Seismic, Mindtickle, and more with real pricing, features, and ROI data. Find the right platform to boost win rates by 49%. 2026.06.26Duke Vu · 10 minMarketing ](/best-sales-enablement-software-saas-2026) - [ № 040 2026.06.22 ### SaaS Referral Program Guide: How to Build a Growth Engine That Converts 4x Better Than Ads Learn how to build a SaaS referral program that drives 4x higher conversion rates than paid ads. Step-by-step guide with benchmarks, real examples from Dropbox, Notion, and Airtable, plus tools and templates. 2026.06.22Maja Wiewióra · 9 minMarketing ](/saas-referral-program-guide) - [ № 042 2026.06.21 ### 10 Best SaaS Analytics Tools in 2026: Complete Comparison with Real Pricing Discover the 10 best SaaS analytics tools for 2026 with real pricing, feature comparisons, and expert recommendations. From Mixpanel to PostHog, find the perfect analytics stack for your growth goals. 2026.06.21Duke Vu · 10 minMarketing ](/best-saas-analytics-tools-2026) - [ № 050 2026.06.18 ### Freemium vs Free Trial: 10 Data-Backed Strategies to Maximize SaaS Conversions in 2026 Freemium converts 3.7% while free trials hit 18.5%—but which is right for your SaaS? Discover 10 data-backed strategies to maximize conversions in 2026, plus benchmarks, industry data, and a framework to choose the right model for your growth stage. 2026.06.18Maja Wiewióra · 7 minMarketing ](/freemium-vs-free-trial-saas) - [ № 057 2026.06.15 ### SaaS Customer Retention Strategy: The Complete 2026 Guide to Reducing Churn and Maximizing LTV Learn proven SaaS customer retention strategies for 2026. Discover churn benchmarks by segment, the 5-step retention framework, and key metrics like NRR and LTV:CAC that drive sustainable growth. 2026.06.15Duke Vu · 8 minMarketing ](/saas-customer-retention-strategy-guide) - [ № 061 2026.06.13 ### SaaS Product-Led Growth: The Complete 2026 Guide to PLG Strategy Product-led growth (PLG) is transforming how SaaS companies acquire customers. Learn the complete PLG framework, implementation steps, key metrics, and real examples from Figma, Slack, and Notion to build your own product-led strategy in 2026. 2026.06.13Duke Vu · 11 minMarketing ](/saas-product-led-growth-guide-2026) - [ № 064 2026.06.11 ### 10 Best Referral Marketing Software for SaaS in 2026: Complete Comparison Discover the 10 best referral marketing software for SaaS in 2026. Compare FirstPromoter, Cello, PartnerStack, and more. Find the perfect platform to turn customers into advocates and reduce CAC by 50%. 2026.06.11Adrian Schenberg · 8 minMarketing ](/best-referral-marketing-software-saas-2026) - [ № 068 2026.06.09 ### SaaS Growth Hacking: The Complete 2026 Guide to Engineering Explosive Growth Discover the systematic growth hacking framework driving 50% annual growth rates for SaaS companies in 2026. Learn proven strategies to reduce CAC by 30-50%, optimize LTV:CAC ratios, and build sustainable growth systems backed by data from 939+ B2B SaaS companies. 2026.06.09Duke Vu · 9 minMarketing ](/saas-growth-hacking-guide-2026) - [ № 072 2026.06.07 ### SaaS Viral Loops: The Complete Guide to Engineering Self-Sustaining Growth in 2026 Learn how to engineer viral loops into your SaaS product. Discover the 5 viral loop archetypes, calculate your K-factor, and see how Dropbox, Notion, and Figma achieved explosive growth without paid ads. 2026.06.07Duke Vu · 8 minMarketing ](/saas-viral-loops-guide) - [ № 074 2026.06.06 ### 10 SaaS Pricing Mistakes Costing You Revenue in 2026 (And How to Fix Them) 98% of SaaS companies see revenue impact from pricing changes, yet most spend only 8 hours on pricing total. Discover the 10 most common SaaS pricing mistakes killing your growth in 2026 — from underpricing to broken upsell paths — with data-backed fixes. 2026.06.06Duke Vu · 8 minMarketing ](/saas-pricing-mistakes-2026) - [ № 080 2026.06.03 ### SaaS Customer Acquisition: How to Reduce CAC and Scale Efficiently in 2026 Customer acquisition costs have risen 60% in 5 years. Learn proven strategies to reduce your SaaS CAC, optimize your LTV:CAC ratio, and build sustainable growth channels in 2026. 2026.06.03Duke Vu · 9 minMarketing ](/saas-customer-acquisition-reduce-cac-2026) May · 20266 entries - [ № 097 2026.05.26Latest ### 7 Best SaaS GTM Strategies for 2026: Complete Guide to Go-to-Market Success Discover the 7 best SaaS GTM strategies for 2026. From product-led growth to AI-powered acquisition, learn which go-to-market approach fits your SaaS with real data, benchmarks, and examples from Cursor, Figma, and Notion. 2026.05.26Duke Vu · 10 minMarketing ](/best-saas-gtm-strategies-2026) - [ № 101 2026.05.24 ### 10 Best SaaS Affiliate Marketing Software for 2025 (Compared) Discover the top 10 SaaS affiliate marketing software platforms for 2025. Compare PartnerStack, Rewardful, FirstPromoter, Reditus, and more. Find the right tool to launch and scale your affiliate program. 2026.05.24Duke Vu · 10 minMarketing ](/best-saas-affiliate-marketing-software) - [ № 110 2026.05.17 ### SaaS Customer Retention Strategies: 7 Proven Ways to Reduce Churn in 2025 Discover 7 proven SaaS customer retention strategies to reduce churn in 2025. Learn benchmark data, actionable tactics, and how top companies achieve 120%+ NRR. 2026.05.17Adrian Schenberg · 7 minMarketing ](/saas-customer-retention-strategies-2025) - [ № 128 2026.05.09 ### 10 Proven Ways to Reduce Customer Acquisition Cost (CAC) for SaaS in 2026 Discover 10 proven strategies to reduce customer acquisition cost for SaaS companies in 2026. Learn how top companies cut CAC by 50% through SEO, product-led growth, AI optimization, and retention focus. Includes industry benchmarks and actionable tactics. 2026.05.09Maja Wiewióra · 10 minMarketing ](/reduce-customer-acquisition-cost-saas) - [ № 136 2026.05.05 ### SaaS Growth Hacking: 7 Proven Strategies to Scale in 2026 Discover 7 data-backed SaaS growth hacking strategies that actually work in 2026. From referral programs that drive 3-5x higher conversion to viral loops and product-led growth tactics that cut CAC by 61%. 2026.05.05Maja Wiewióra · 9 minMarketing ](/saas-growth-hacking-strategies-2026) - [ № 145 2026.05.03 ### 10 Best SaaS Referral Program Software in 2026: Complete Comparison Discover the 10 best SaaS referral program software for 2026. Compare ReferralCandy, PartnerStack, Cello, and more. Find the right tool to turn customers into growth engines with viral coefficient tracking and dual-sided rewards. 2026.05.03Duke Vu · 10 minMarketing ](/best-saas-referral-program-software-2026) April · 20263 entries - [ № 176 2026.04.20Latest ### Digital Marketing Market 2026: The Complete Industry Analysis with Data, Trends and Forecasts Digital marketing market reaches $800B in 2026. Discover key statistics, 7 major trends including AI personalization and Meta overtaking Google, competitive landscape, and future predictions through 2030. 2026.04.20Duke Vu · 25 minMarketing ](/digital-marketing-market-analysis) - [ № 219 2026.04.14 ### Indie Game Marketing: The Complete 2026 Guide for Developers Learn how to market your indie game in 2026 with this complete guide. Covers Steam optimization, social media strategy, influencer outreach, and the 6-month marketing timeline. 2026.04.14Duke Vu · 6 minMarketing ](/indie-game-marketing) - [ № 228 2026.04.13 ### SaaS Checkout Optimization: The Complete 2026 Guide to Converting More Trials 70% of SaaS customers abandon checkout before purchasing. Learn the 7 core principles of high-converting checkouts, backed by 2026 data and real benchmarks. Reduce abandonment and double your conversion rate. 2026.04.13Duke Vu · 7 minMarketing ](/saas-checkout-optimization) January · 20261 entry - [ № 290 2026.01.10Latest ### 2026 Digital Revolution: 20 Top Trends for Modern Creators and Sellers The digital products marketplace is no longer a niche corner of the internet; it is a booming, mainstream economy. For creators, entrepreneurs, and digital product sellers, 2026 represents a landscape of unprecedented opportunity, driven by the convergence of the creator economy, AI, and evolving consumer behavior. The global digital marketplace, valued at over $580 billion 2026.01.10Maja Wiewióra · 28 minKnowledge ](/2026-digital-revolution-20-top-trends-for-modern-creators-and-sellers) November · 20251 entry - [ № 292 2025.11.18Latest ### The Ultimate Guide to SaaS Pricing for Young Startups Introduction Pricing is one of the most critical, yet often overlooked, aspects of building a successful Software-as-a-Service (SaaS) business. For young startups and indie hackers, the right pricing strategy can be the difference between rapid growth and stagnation. Yet, research shows that the average SaaS startup spends a mere six hours on their pricing strategy 2025.11.18Duke Vu · 13 minGuides ](/the-ultimate-guide-to-saas-pricing-for-young-startups) February · 20251 entry - [ № 307 2025.02.20Latest ### Top 10 Store Builders for Creators in 2025 (with Comparison Table) Discover the top 10 store builders for creators. Compare key features, benefits, and pricing to find the best platform that fits your business needs. Building a branded online store shouldn’t require coding skills, or come with hidden fees and limited customization. Yet, many store builders either lock key features behind paywalls or restrict design flexibility…. 2025.02.20Maja Wiewióra · 16 minGuides ](/store-builders-for-creators) May · 20241 entry - [ № 347 2024.05.08Latest ### Level Up: Sell Your Game Directly & Keep 100% of the Profits Unlock new revenue streams! Explore how web stores boost mobile game profitability with increased engagement & monetization options. 2024.05.08Duke Vu · 15 minGuides ](/level-up-sell-your-game-directly-keep-100-of-the-profits) November · 20232 entries - [ № 361 2023.11.15Latest ### Build a Retro Game Shop Online – How to Guide Explore how to launch a successful online retro game shop, from understanding the market to engaging customers with nostalgia. 2023.11.15Duke Vu · 13 minGame Distribution ](/build-a-retro-game-shop-online-how-to-guide) - [ № 363 2023.11.09 ### No-Code Builders For an Indie Game Landing Page Discover key strategies for crafting an engaging indie game landing page using no-code builders, ensuring your game captivates and retains players’ attention. 2023.11.09Dawid Woźniak · 10 minGuides ](/no-code-builders-for-an-indie-game-landing-page) October · 20233 entries - [ № 369 2023.10.20Latest ### The Complete Indie Developer’s Guide On How To Sell Steam Games Navigate the complex world of how to launch and sell steam games with this guide. From market research to community engagement and no-code storefronts. 2023.10.20Dawid Woźniak · 12 minGame Distribution ](/the-complete-indie-developers-guide-on-how-to-sell-steam-games) - [ № 370 2023.10.19 ### The Rise of PC Gaming Bundles Explore the PC gaming bundles for indie developers. Learn about types of bundles, key players, and financial strategies, to maximize your game’s revenue. 2023.10.19Maja Wiewióra · 10 minGame Distribution ](/the-rise-of-pc-gaming-bundles) - [ № 373 2023.10.12 ### Steam Game Trading 101: How To Trade Games On Steam? Learn everything about how to trade games on Steam. From understanding the trading ecosystem to insights for indie developers. Stay informed and trade smart. 2023.10.12Adrian Schenberg · 11 minGuides ](/steam-game-trading-101-how-to-trade-games-on-steam) September · 20234 entries - [ № 384 2023.09.20Latest ### From Concept to Conversation: Selling Your Unique Game Idea Pitch your game idea to potential partners, investors, or publishers. Learn the art of pitching, and how tools like no-code storefronts can boost your pitch. 2023.09.20Adrian Schenberg · 10 minGuides ](/from-concept-to-conversation-selling-your-unique-game-idea) - [ № 385 2023.09.07 ### Maximizing Conversions for Indie Game Web Shops From crafting compelling CTAs to optimizing user experience, these tips can help you increase sales and build a loyal customer base for th indie game web shops. 2023.09.07Maja Wiewióra · 10 minGuides ](/maximizing-conversions-for-indie-game-web-shops) - [ № 386 2023.09.04 ### From Concept to Clicks: Building Hype for Your Indie Game Webshop Launch Build hype for your indie game webshop launch! Understand your audience, create meaningful content, engage community, use social media. 2023.09.04Maja Wiewióra · 10 minGuides ](/from-concept-to-clicks-building-hype-for-your-indie-game-webshop-launch) - [ № 387 2023.09.01 ### Empowering Indie Game Developers: The Rise of No-Code Storefronts No-code storefronts are making it easier for indie game developers to reach a global audience, sell their games directly to fans, and build a strong community. 2023.09.01Dawid Woźniak · 10 minMarketing ](/empowering-indie-game-developers-the-rise-of-no-code-storefronts) § End of file [Browse the full archive →](https://fungies.io/latest-news-blog/) ## Stop reading about it. Start selling. Everything we write about — tax, payouts, checkout, recovery — is already handled the moment you open an account. No card, no contract, no setup fee. [Start free](https://app.fungies.io/register) [Book a demo](https://calendly.com/duke-vuh/fungies-io-demo-clone) No upfront costs. 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