--- title: "Madmind Studio case study · Fungies" description: "How Madmind Studio, makers of Agony and Succubus, built a direct-to-player web store on Fungies and kept up to 90% of each sale." image: "https://fungies.io/og-image.jpg" canonical: "https://fungies.io/customer-story/direct-to-consumers-web-store-steam-games/" --- Customer story · PC games # Madmind Studio sells straight to players, on its own terms. A publicly listed studio making deliberately dark games needed a sales channel that neither takes 30% nor has opinions about its content. [Start free](https://app.fungies.io/register) [Book a demo](https://calendly.com/duke-vuh/fungies-io-demo-clone) No upfront costs. No credit card required. Client Madmind Studio Location Bydgoszcz, Poland Industry PC games 01 Up to 90% of sales revenue retained 02 250+ payment methods at checkout 03 Owned player emails and purchase data 01 ## The challenge Steam is an enormous distribution channel, and for most studios that is the end of the argument. It also takes roughly 30% of every sale, which is a large share of the margin on an independent title. For Madmind there was a second problem. Their games — Agony, Succubus — are dark by design, and content that sits awkwardly with a marketplace's policies is a commercial risk when that marketplace is your only route to players. They needed an alternative channel they controlled. 02 ## The solution Fungies gave them a no-code, drag-and-drop store builder, so a fully branded storefront went up in minutes without pulling anyone off game development to do web design. Payments run through our native integration with 250+ methods behind it, including cards, bank transfers, Google Pay, and Apple Pay, so players can pay however they normally pay. Payouts reach the studio's own account daily, which keeps working capital moving. The developer dashboard records who logs in and who leaves an email at the cart, and that list exports to CSV. ![The no-code store builder, set up for games.](/_astro/madmind-1.VH-UwiXb_ZJzu6F.webp?dpl=dpl_8EZJmbvb3ugYq7WK1KgC21BX19Zp) The no-code store builder, set up for games. ![Madmind Studio manage all of their games in one place.](/_astro/madmind-2.CdaIds3s_N7U3P.webp?dpl=dpl_8EZJmbvb3ugYq7WK1KgC21BX19Zp) Madmind Studio manage all of their games in one place. ![An embeddable buy button or overlay puts a branded checkout anywhere.](/_astro/madmind-3.DWKLuNfs_1GI8Ao.webp?dpl=dpl_8EZJmbvb3ugYq7WK1KgC21BX19Zp) An embeddable buy button or overlay puts a branded checkout anywhere. 03 ## The results Selling direct means Madmind keeps up to 90% of sales revenue, against a much smaller share through a marketplace. It also makes bundles and exclusive offers possible that would not work on a larger platform. The bigger change is knowing their audience. On a marketplace, player information is largely invisible to the developer. With their own store, Madmind holds the email addresses, which turns each release into something they can tell existing players about directly rather than hoping the storefront surfaces it. ![Madmind Studio's storefront, with search, product pages, and checkout.](/_astro/madmind-4.Bj1dQna1_MSVd0.webp?dpl=dpl_8EZJmbvb3ugYq7WK1KgC21BX19Zp) Madmind Studio's storefront, with search, product pages, and checkout. ![Players can search the catalogue.](/_astro/madmind-5.DEQ6LiEv_817gT.webp?dpl=dpl_8EZJmbvb3ugYq7WK1KgC21BX19Zp) Players can search the catalogue. ![The checkout keeps the studio's branding rather than ours.](/_astro/madmind-6.DY2UW8hU_1fC4a.webp?dpl=dpl_8EZJmbvb3ugYq7WK1KgC21BX19Zp) The checkout keeps the studio's branding rather than ours. ## What they used Web store builder A no-code store builder aimed at PC game publishers. Storefront with e-commerce Product pages, search, checkout, and tax-compliant payment infrastructure. Developer dashboard Games, players, and orders in one console, with player lists exportable to CSV. Pricing 5% + 50¢ per sale, and nothing else Negotiable at higher sales volume. [See full pricing →](/pricing) [Start free →](https://app.fungies.io/register) ## No monthly fee. No minimum. No card to get started. One rate covers the whole stack. There is no tier that unlocks tax filing and no add-on for the store builder. - ✓ Payment processing - ✓ Tax calculation and filing - ✓ Fraud screening - ✓ Chargeback handling - ✓ Store builder and hosting - ✓ Every platform feature ## More customer stories ### Software and AI - [Viewbot.tv → Merchant of Record billing, live in one session](/customer-story/viewbot-customizable-checkout-merchant-of-record-payment) - [TextToVideo.bot → Weeks of payment work, done in minutes](/customer-story/how-fungies-enabled-texttovideo-bot-to-integrate-payments-in-minutes) - [RenderAI → From days of integration to a couple of minutes](/customer-story/helping-renderai-reduce-their-ai-saas-payment-integration-from-days-to-just-a-couple-of-minutes) - [Leadsin.io → A hosted checkout with no payment infrastructure to build](/customer-story/hosted-checkout-solution-for-leadsin-io-a-saas-business) ### Games - [Nimblebit and Superscale → A Tiny Tower web store, built in hours](/customer-story/nimblebits-revenue-boost-with-a-web-store-solution) - [Lantana Games → A self-distribution web shop, set up in minutes](/customer-story/building-a-self-distribution-web-shop-for-lantana-games-in-minutes) - [Abrams Studios → A three-person studio with its own storefront](/customer-story/increasing-direct-to-players-sales-for-abrams-studios) ### Digital goods - [FreeVocals.com → Off WordPress, and off the plugin treadmill](/customer-story/freevocals-com-and-fungies-io-a-seamless-solution-for-digital-e-commerce) ### Earlier work - [Ultimate Battle Arena → A trading card game where the cards were tokens](/customer-story/trading-card-game-web3-blockchain-nft) - [Ulti Arena → A multi-vendor marketplace other studios could rebrand](/customer-story/whitelabel-nft-marketplace-multi-vendor) ## Own the channel you sell your game through Your storefront, your branding, your player list — and a commission that leaves you the rest. [Start free](https://app.fungies.io/register) [Book a demo](https://calendly.com/duke-vuh/fungies-io-demo-clone) No upfront costs. No credit card required. ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://fungies.io/#organization","name":"Fungies","legalName":"Fungies Inc.","url":"https://fungies.io/","description":"Merchant of Record for SaaS, games, and digital products. Fungies handles global payments, VAT and sales tax, and checkout. 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