--- title: "Nimblebit case study · Fungies" description: "How Nimblebit and Superscale launched a Tiny Tower web store on Fungies in a few hours, avoiding app store commission on in-app purchases." image: "https://fungies.io/og-image.jpg" canonical: "https://fungies.io/customer-story/nimblebits-revenue-boost-with-a-web-store-solution/" --- Customer story · Mobile gaming # Nimblebit sells Tiny Tower purchases direct, and keeps the 30%. After Apple's IDFA changes made acquisition harder and app store commission kept taking its cut, Nimblebit and Superscale opened a web store instead. [Start free](https://app.fungies.io/register) [Book a demo](https://calendly.com/duke-vuh/fungies-io-demo-clone) No upfront costs. No credit card required. Client [Nimblebit and Superscale ↗](https://shop.nimblebit.com) Location California, USA and Bratislava, Slovakia Industry Mobile gaming 01 $100,000+ saved against building their own store 02 A few hours to get the store running 03 30% app store commission avoided on direct sales 01 ## The challenge Nimblebit Studio has been making games in California since 2008, with a player-first approach that produced Tiny Tower and an audience all over the world. Growing revenue from that audience had become harder for two reasons at once. Apple's changes to the Identifier for Advertisers made it much harder to target and acquire new users effectively. At the same time, app stores continued to take a significant cut of every in-app purchase, which limits how much can be reinvested in the games themselves. ![Nimblebit's studio in California. They have been making games since 2008.](/_astro/nimblebit-1.DrctIo8o_2laKgm.webp?dpl=dpl_8EZJmbvb3ugYq7WK1KgC21BX19Zp) Nimblebit's studio in California. They have been making games since 2008. 02 ## The solution Superscale, who specialise in scaling mobile games, suggested selling in-game items directly to players through a web store and bypassing app store fees altogether. The obstacle was that building one from scratch is expensive and slow. Fungies provides a web store built for mobile games, so there was nothing to build. It includes search so players can find the item they want, a checkout that does not get in the way, and game asset integration so the store matches how the game looks. Global tax compliance and 250+ payment methods came with it, which matters for a player base spread across the world. ![Tiny Tower now sells in-app purchases through a web store built on Fungies.](/_astro/nimblebit-2.Dy5CEmMv_Z1VR3ys.webp?dpl=dpl_8EZJmbvb3ugYq7WK1KgC21BX19Zp) Tiny Tower now sells in-app purchases through a web store built on Fungies. 03 ## The results The store went live at shop.nimblebit.com in a few hours, and saved Nimblebit over $100,000 against the cost of developing their own. Avoiding the 30% app store commission means more of each sale stays with the studio. International payment options make buying straightforward wherever a player is, and with the technical side handled, Nimblebit is back to making games. ![The web store for Nimblebit's Tiny Tower.](/_astro/nimblebit-3.BNpDFTOd_1JrtDJ.webp?dpl=dpl_8EZJmbvb3ugYq7WK1KgC21BX19Zp) The web store for Nimblebit's Tiny Tower. ## What they used Web store for mobile games A complete storefront for selling in-app purchases outside the app stores. Store builder Drag-and-drop building with no code, so a game gets a web presence without a web team. Customisable checkout 250+ international payment methods, tax compliance, and a checkout that matches the game. Pricing 5% + 50¢ per sale, and nothing else Negotiable at higher sales volume. [See full pricing →](/pricing) [Start free →](https://app.fungies.io/register) ## No monthly fee. No minimum. No card to get started. One rate covers the whole stack. There is no tier that unlocks tax filing and no add-on for the store builder. - ✓ Payment processing - ✓ Tax calculation and filing - ✓ Fraud screening - ✓ Chargeback handling - ✓ Store builder and hosting - ✓ Every platform feature ## More customer stories ### Software and AI - [Viewbot.tv → Merchant of Record billing, live in one session](/customer-story/viewbot-customizable-checkout-merchant-of-record-payment) - [TextToVideo.bot → Weeks of payment work, done in minutes](/customer-story/how-fungies-enabled-texttovideo-bot-to-integrate-payments-in-minutes) - [RenderAI → From days of integration to a couple of minutes](/customer-story/helping-renderai-reduce-their-ai-saas-payment-integration-from-days-to-just-a-couple-of-minutes) - [Leadsin.io → A hosted checkout with no payment infrastructure to build](/customer-story/hosted-checkout-solution-for-leadsin-io-a-saas-business) ### Games - [Madmind Studio → Selling horror games Steam is awkward about](/customer-story/direct-to-consumers-web-store-steam-games) - [Lantana Games → A self-distribution web shop, set up in minutes](/customer-story/building-a-self-distribution-web-shop-for-lantana-games-in-minutes) - [Abrams Studios → A three-person studio with its own storefront](/customer-story/increasing-direct-to-players-sales-for-abrams-studios) ### Digital goods - [FreeVocals.com → Off WordPress, and off the plugin treadmill](/customer-story/freevocals-com-and-fungies-io-a-seamless-solution-for-digital-e-commerce) ### Earlier work - [Ultimate Battle Arena → A trading card game where the cards were tokens](/customer-story/trading-card-game-web3-blockchain-nft) - [Ulti Arena → A multi-vendor marketplace other studios could rebrand](/customer-story/whitelabel-nft-marketplace-multi-vendor) ## Open a web store for your game Sell in-app purchases direct, keep the app store's cut, and let us handle payments and tax in every market you reach. [Start free](https://app.fungies.io/register) [Book a demo](https://calendly.com/duke-vuh/fungies-io-demo-clone) No upfront costs. No credit card required. ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://fungies.io/#organization","name":"Fungies","legalName":"Fungies Inc.","url":"https://fungies.io/","description":"Merchant of Record for SaaS, games, and digital products. Fungies handles global payments, VAT and sales tax, and checkout. Free to start, commission only.","slogan":"Tax-compliant payments for everything digital","logo":{"@type":"ImageObject","url":"https://fungies.io/brand/fungies-logo-black.svg"},"image":"https://fungies.io/og-image.jpg","address":{"@type":"PostalAddress","streetAddress":"2100 Geng Road, Suite 210","addressLocality":"Palo Alto","addressRegion":"CA","postalCode":"94303","addressCountry":"US"},"sameAs":["https://www.facebook.com/fungies.io","https://www.linkedin.com/company/fungies","https://twitter.com/fungies_io","https://t.me/fungies_announcements","https://discord.gg/yfH5ZyTZH4","https://www.youtube.com/@Fungies","https://www.tiktok.com/@fungies_io"],"contactPoint":[{"@type":"ContactPoint","contactType":"customer support","email":"support@fungies.io","url":"https://help.fungies.io/","availableLanguage":["en"]}]},{"@type":"WebSite","@id":"https://fungies.io/#website","name":"Fungies","url":"https://fungies.io/","description":"Merchant of Record for SaaS, games, and digital products. Fungies handles global payments, VAT and sales tax, and checkout. Free to start, commission only.","inLanguage":"en","publisher":{"@id":"https://fungies.io/#organization"}},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://fungies.io/"},{"@type":"ListItem","position":2,"name":"Customer story","item":"https://fungies.io/customer-story"},{"@type":"ListItem","position":3,"name":"Nimblebit case study","item":"https://fungies.io/customer-story/nimblebits-revenue-boost-with-a-web-store-solution"}]}]} ```