--- title: "Full-service user acquisition · Fungies" description: "Let our team run your game's web shop and the marketing behind it — store management, performance campaigns and growth strategy, funded from our budget." image: "https://fungies.io/og-image.jpg" canonical: "https://fungies.io/full-service-user-acquisition/" --- Games · Managed store # Hand us the web shop, keep making the game. A direct channel earns more per sale and costs attention you would rather spend on the build. Under the managed model our team runs the storefront and the campaigns pointed at it, and takes the campaign risk on our own budget. [Start free](https://app.fungies.io/register) [Book a demo](https://calendly.com/duke-vuh/fungies-io-demo-clone) No upfront costs. No credit card required. Already selling with Fungies [![Leadsin.io](/logos/clients/leadsin.png)](/customer-story/hosted-checkout-solution-for-leadsin-io-a-saas-business "Leadsin.io — read the story")[![RenderAI](/logos/clients/renderai.png) ](/customer-story/helping-renderai-reduce-their-ai-saas-payment-integration-from-days-to-just-a-couple-of-minutes "RenderAI — read the story")[![SuperScale](/logos/clients/superscale.png) ](/customer-story/nimblebits-revenue-boost-with-a-web-store-solution "SuperScale — read the story")[![FreeVocals](/logos/clients/freevocals.png) ](/customer-story/freevocals-com-and-fungies-io-a-seamless-solution-for-digital-e-commerce "FreeVocals — read the story")![STATSCORE](/logos/clients/statscore.png)![SimFabric](/logos/clients/simfabric.png)![BotRix](/logos/clients/botrix.png)![Enhance AI](/logos/clients/enhance-ai.png)![The Humanize AI](/logos/clients/humanize-ai.png)![Kenerate AI](/logos/clients/kenerate.png) 0 job left for you: upload what you sell 0% store commission the channel avoids $0 campaign budget from you 0+ payment methods on the shop ## What the managed model covers 001 Operations Store management Layout, product pages, pricing presentation, bundles, seasonal changes and the day-to-day upkeep of the shop. Your only job is uploading the keys, assets or items you want sold. 002 Acquisition Campaigns on our budget Performance marketing across the channels that fit the game — search, social, video. We fund and run them, which means we carry the downside of a campaign that does not work. 003 Growth Strategy that matches yours The shop is part of your brand, not a discount outlet bolted onto it. Positioning, pricing and promotional timing are agreed with you rather than optimised in isolation. 004 Included The platform underneath Everything the self-serve product does still applies: key delivery, in-game SDKs, 250+ payment methods, and us as Merchant of Record handling tax worldwide. ![The dashboard showing store revenue and campaign-driven order volume over time.](/_astro/dashboard.CJpPF-pD_21IdDC.webp?dpl=dpl_8EZJmbvb3ugYq7WK1KgC21BX19Zp) You keep the console and the numbers. We do the work behind them. ## How an engagement starts 1. 01 ### Talk to us first This one is not self-serve. We look at the game, the traffic it already has and whether a managed channel is worth running. 2. 02 ### We build the shop Storefront, product pages, branding and domain, set up against your existing site rather than beside it. 3. 03 ### You upload what sells Keys, in-game assets, bundles, subscriptions. This is the part that has to come from the studio. 4. 04 ### Campaigns go live We run and fund acquisition against the shop, and you watch the result in the same dashboard as everything else. Merchant of Record ## You could do all of this yourself Selling digital goods across borders means registering for tax in each market, wiring up a tax engine, and answering for every dispute. As your Merchant of Record, that is our name on the paperwork instead of yours. What it takes Fungies Processor only 01 Tax registration ✓ None needed — we are already registered. You register for VAT and sales tax per market. 02 Tax calculation ✓ Real-time rates on every transaction. You wire up a tax engine and maintain it. 03 Remittance ✓ We file and pay the authorities directly. You file monthly, quarterly, and annually. 04 Audits ✓ We answer the tax authority. You keep the records and take the questions. 05 Chargebacks ✓ Disputes and fraud handled for you. Your team fights each case. 06 Pricing ✓ One commission, only when you sell. Processor fee plus tax software plus consultants. 07 Accounting ✓ You receive net revenue. Gross receipts plus a tax liability to track. ## Who this suits Small teams without a marketer Studios where the person who would run campaigns is also the person shipping the patch. Games with existing traffic A title already getting organic search and video attention that nobody has time to convert. Launches with a fixed window A release date where the storefront and the campaigns have to be ready at once rather than iterated later. Back catalogue Older titles still selling steadily, where a direct channel adds margin without needing new development. Studios testing direct sales Teams who want the channel proven before committing internal headcount to running it. Publishers with several titles One arrangement covering multiple shops rather than a storefront project per game. Pricing 5% + 50¢ per sale, and nothing else Negotiable at higher sales volume. [See full pricing →](/pricing) [Start free →](https://app.fungies.io/register) ## No monthly fee. No minimum. No card to get started. One rate covers the whole stack. There is no tier that unlocks tax filing and no add-on for the store builder. - ✓ Payment processing - ✓ Tax calculation and filing - ✓ Fraud screening - ✓ Chargeback handling - ✓ Store builder and hosting - ✓ Every platform feature ## Teams like yours, already shipping [All customer stories →](/case-studies-customers) [ Mobile gaming California, USA and Bratislava, Slovakia ### Nimblebit and Superscale A Tiny Tower web store, built in hours Nimblebit sells in-app purchases directly to players instead of paying a 30% app store commission on every one. $100,000+ saved against building their own store Read the story →](/customer-story/nimblebits-revenue-boost-with-a-web-store-solution)[ Indie games Indiana, USA ### Abrams Studios A three-person studio with its own storefront The makers of Morels: The Hunt added a branded shop to their existing site with no upfront cost and no maintenance. 3 people in the whole studio Read the story →](/customer-story/increasing-direct-to-players-sales-for-abrams-studios)[ Indie games Boston, USA ### Lantana Games A self-distribution web shop, set up in minutes An award-winning Boston studio added Steam key sales on its own site and made it a core distribution channel. Minutes from starting the builder to a live shop Read the story →](/customer-story/building-a-self-distribution-web-shop-for-lantana-games-in-minutes) ## Managed store questions ### Who pays for the advertising? ### What is actually left for my team to do? ### Which channels do you run? ### Do I still see everything? ### Can I run the shop myself instead? ## More for game studios - [Game studios → Own your distribution and keep the store's cut.](/solutions/games) - [Game keys web shop → Sell Steam and Epic keys straight to players.](/game-web-shop) - [Web store for mobile games → Take IAP direct and skip the app-store commission.](/solutions/mobile-games) - [In-game store → Unity and Unreal SDKs, synced with your website.](/ingame-store-marketplace) - [Game website builder → Launch a game site from a template, no code.](/game-website-builder) - [Developer dashboard → Assets, players, and payment methods in one console.](/developer-dashboard) - [Payment integration → Payments already wired, in the game and on the web.](/payment-integration) ## Let someone else run the shop Talk to us about whether a managed store fits your game, and what we would run behind it. [Start free](https://app.fungies.io/register) [Book a demo](https://calendly.com/duke-vuh/fungies-io-demo-clone) No upfront costs. No credit card required. ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://fungies.io/#organization","name":"Fungies","legalName":"Fungies Inc.","url":"https://fungies.io/","description":"Merchant of Record for SaaS, games, and digital products. Fungies handles global payments, VAT and sales tax, and checkout. 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Store setup, upkeep and marketing are ours."}},{"@type":"Question","name":"Which channels do you run?","acceptedAnswer":{"@type":"Answer","text":"Performance marketing across the platforms that suit the title — search, social and video among them. The mix is decided per game rather than applied from a template."}},{"@type":"Question","name":"Do I still see everything?","acceptedAnswer":{"@type":"Answer","text":"Yes. It is the same developer dashboard, with the same revenue, orders and customer data. Managed does not mean opaque."}},{"@type":"Question","name":"Can I run the shop myself instead?","acceptedAnswer":{"@type":"Answer","text":"Of course, and most studios do. The self-serve product is the same platform — this exists for teams who would rather not spend the attention."}}]}]} ```