--- title: "Game keys web shop · Fungies" description: "Sell Steam and Epic keys direct from your own site. Keys stay encrypted until purchase, deliver themselves, and the marketplace commission stays with you." image: "https://fungies.io/og-image.jpg" canonical: "https://fungies.io/game-web-shop/" --- Games · Web shop # Sell your keys on the traffic you already paid for. Players search your game by name and land on your site. Today that page sends them to a storefront that keeps 30% of the sale. A web shop on the same domain sells them the key directly, delivers it automatically, and keeps the customer. [Start free](https://app.fungies.io/register) [Book a demo](https://calendly.com/duke-vuh/fungies-io-demo-clone) No upfront costs. No credit card required. Already selling with Fungies [![Leadsin.io](/logos/clients/leadsin.png)](/customer-story/hosted-checkout-solution-for-leadsin-io-a-saas-business "Leadsin.io — read the story")[![RenderAI](/logos/clients/renderai.png) ](/customer-story/helping-renderai-reduce-their-ai-saas-payment-integration-from-days-to-just-a-couple-of-minutes "RenderAI — read the story")[![SuperScale](/logos/clients/superscale.png) ](/customer-story/nimblebits-revenue-boost-with-a-web-store-solution "SuperScale — read the story")[![FreeVocals](/logos/clients/freevocals.png) ](/customer-story/freevocals-com-and-fungies-io-a-seamless-solution-for-digital-e-commerce "FreeVocals — read the story")![STATSCORE](/logos/clients/statscore.png)![SimFabric](/logos/clients/simfabric.png)![BotRix](/logos/clients/botrix.png)![Enhance AI](/logos/clients/enhance-ai.png)![The Humanize AI](/logos/clients/humanize-ai.png)![Kenerate AI](/logos/clients/kenerate.png) 0% store commission you stop handing over 0 Steam keys a released game can self-distribute 0+ ways a player can pay $0 to open the shop ## Why a web shop is the cheapest revenue you will add 001 No ad spend The traffic is already there Nobody has to be acquired. People looking for your game find your site on their own, and right now that visit is worth a click-through to somebody else's storefront. A shop on the page converts the same visitor at full margin. 002 Fulfilment Keys handle themselves Upload keys in bulk and they stay encrypted at rest. One is released only when a purchase completes, then emailed automatically. No spreadsheet, no manual sending, no keys sitting in plain text in a document. 003 Player data The buyer becomes yours A marketplace sale gives you a payout and a number. A direct sale gives you an email address you can export, which is the difference between announcing your next game and hoping the algorithm does it. 004 Merchant of Record Tax is not your problem Selling a key to a player in Germany, Japan or Brazil creates a tax obligation somewhere. We are the legal seller on the transaction, so the registrations and filings are ours and you receive net revenue. ![A game web shop being edited, showing the key product page and pricing.](/_astro/store-builder.DgzZIR39_Z2oLvWw.webp?dpl=dpl_8EZJmbvb3ugYq7WK1KgC21BX19Zp) The shop lives on your own site, next to the trailer people came to watch. ![The orders list showing key sales with customer email and fulfilment status.](/_astro/orders.CpOsqO7l_eLCkj.webp?dpl=dpl_8EZJmbvb3ugYq7WK1KgC21BX19Zp) Every sale, every buyer, and which key went out — all yours. ## From keys in a spreadsheet to keys being sold 1. 01 ### Build the shop The store builder opens without an account, so you can lay out the product page before committing to anything. 2. 02 ### Upload the keys Import the batch you already have. They are encrypted immediately and held until a sale releases one. 3. 03 ### Connect a payout account Add the account that should receive money. This is also where the identity checks happen. 4. 04 ### Point your site at it Swap the buy button on your existing page. The next player who searches your game buys from you. Merchant of Record ## You could do all of this yourself Selling digital goods across borders means registering for tax in each market, wiring up a tax engine, and answering for every dispute. As your Merchant of Record, that is our name on the paperwork instead of yours. What it takes Fungies Processor only 01 Tax registration ✓ None needed — we are already registered. You register for VAT and sales tax per market. 02 Tax calculation ✓ Real-time rates on every transaction. You wire up a tax engine and maintain it. 03 Remittance ✓ We file and pay the authorities directly. You file monthly, quarterly, and annually. 04 Audits ✓ We answer the tax authority. You keep the records and take the questions. 05 Chargebacks ✓ Disputes and fraud handled for you. Your team fights each case. 06 Pricing ✓ One commission, only when you sell. Processor fee plus tax software plus consultants. 07 Accounting ✓ You receive net revenue. Gross receipts plus a tax liability to track. ## What the shop does Bulk key upload Import a batch, and stock is tracked as it sells. Keys are encrypted on upload and only decrypted for the buyer. Instant email delivery The key reaches the player the moment payment clears, and stays available to them in the portal afterwards. Editions and bundles Variants cover standard, deluxe and soundtrack editions on one product page rather than three. Discounts and sales Run a launch discount or a seasonal sale with codes, without waiting for a platform's sale calendar. Your domain The shop publishes on a domain you own, so the URL you put in a trailer description belongs to you. Payouts to your account Money settles into your own connected payout account, daily by default, in over 110 countries. Pricing 5% + 50¢ per sale, and nothing else Negotiable at higher sales volume. [See full pricing →](/pricing) [Start free →](https://app.fungies.io/register) ## No monthly fee. No minimum. No card to get started. One rate covers the whole stack. There is no tier that unlocks tax filing and no add-on for the store builder. - ✓ Payment processing - ✓ Tax calculation and filing - ✓ Fraud screening - ✓ Chargeback handling - ✓ Store builder and hosting - ✓ Every platform feature ## Teams like yours, already shipping [All customer stories →](/case-studies-customers) [ PC games Bydgoszcz, Poland ### Madmind Studio Selling horror games Steam is awkward about The studio behind Agony and Succubus opened its own storefront, keeping more of each sale and finally seeing who its players are. Up to 90% of sales revenue retained Read the story →](/customer-story/direct-to-consumers-web-store-steam-games)[ Indie games Boston, USA ### Lantana Games A self-distribution web shop, set up in minutes An award-winning Boston studio added Steam key sales on its own site and made it a core distribution channel. Minutes from starting the builder to a live shop Read the story →](/customer-story/building-a-self-distribution-web-shop-for-lantana-games-in-minutes)[ Indie games Indiana, USA ### Abrams Studios A three-person studio with its own storefront The makers of Morels: The Hunt added a branded shop to their existing site with no upfront cost and no maintenance. 3 people in the whole studio Read the story →](/customer-story/increasing-direct-to-players-sales-for-abrams-studios) ## What studios ask about selling keys ### Is it allowed to sell Steam keys myself? ### How are keys kept safe before they sell? ### Do I need to run ads to make this worth it? ### Can I keep selling on Steam at the same time? ### What does it cost? ## More for game studios - [Game studios → Own your distribution and keep the store's cut.](/solutions/games) - [Web store for mobile games → Take IAP direct and skip the app-store commission.](/solutions/mobile-games) - [In-game store → Unity and Unreal SDKs, synced with your website.](/ingame-store-marketplace) - [Game website builder → Launch a game site from a template, no code.](/game-website-builder) - [Developer dashboard → Assets, players, and payment methods in one console.](/developer-dashboard) - [Payment integration → Payments already wired, in the game and on the web.](/payment-integration) - [Managed user acquisition → We run the shop and the campaigns behind it.](/full-service-user-acquisition) ## Put a buy button on your own game's page Upload your keys, connect payouts, and stop paying a storefront for visitors who came looking for you. [Start free](https://app.fungies.io/register) [Book a demo](https://calendly.com/duke-vuh/fungies-io-demo-clone) No upfront costs. No credit card required. ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://fungies.io/#organization","name":"Fungies","legalName":"Fungies Inc.","url":"https://fungies.io/","description":"Merchant of Record for SaaS, games, and digital products. Fungies handles global payments, VAT and sales tax, and checkout. 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Fungies handles global payments, VAT and sales tax, and checkout. Free to start, commission only.","inLanguage":"en","publisher":{"@id":"https://fungies.io/#organization"}},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://fungies.io/"},{"@type":"ListItem","position":2,"name":"Game keys web shop","item":"https://fungies.io/game-web-shop"}]},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Is it allowed to sell Steam keys myself?","acceptedAnswer":{"@type":"Answer","text":"Yes. Once a game is released, Valve issues keys for self-distribution through whatever channel you choose, and a player activates them exactly as they would a store purchase. Check Steam's current key guidelines for the specifics, including the request process for larger batches."}},{"@type":"Question","name":"How are keys kept safe before they sell?","acceptedAnswer":{"@type":"Answer","text":"They are encrypted at rest on upload and only released when a purchase completes. Nobody is copying them out of a shared spreadsheet, and an unsold batch is not sitting readable anywhere."}},{"@type":"Question","name":"Do I need to run ads to make this worth it?","acceptedAnswer":{"@type":"Answer","text":"Usually not. The point of a web shop is that it monetises traffic your game already receives from search, press, videos and your own social posts. It is an extra channel on existing visitors rather than a new acquisition problem."}},{"@type":"Question","name":"Can I keep selling on Steam at the same time?","acceptedAnswer":{"@type":"Answer","text":"Yes, and most studios do. A web shop is an additional channel, not a replacement. The sales that come through it are simply the ones where you keep the commission."}},{"@type":"Question","name":"What does it cost?","acceptedAnswer":{"@type":"Answer","text":"Nothing to open and no monthly fee. We take 5% + 50¢ per transaction, which covers payment processing, tax filing, fraud screening and chargebacks."}}]}]} ```