--- title: "Self-publishing tools for game studios · Fungies" description: "A free game website builder, Steam key delivery, an in-game store with Unity and Unreal SDKs, and a developer dashboard — with payments and tax handled." image: "https://fungies.io/og-image.jpg" canonical: "https://fungies.io/solutions/games/" --- Solutions · Game studios # A complete set of tools to own your game's distribution. Build the site, sell the keys, run the in-game store, and keep the commission a marketplace would have taken — without hiring anyone to build a storefront. [Start free](https://app.fungies.io/register) [Book a demo](https://calendly.com/duke-vuh/fungies-io-demo-clone) No upfront costs. No credit card required. Already selling with Fungies [![Leadsin.io](/logos/clients/leadsin.png)](/customer-story/hosted-checkout-solution-for-leadsin-io-a-saas-business "Leadsin.io — read the story")[![RenderAI](/logos/clients/renderai.png) ](/customer-story/helping-renderai-reduce-their-ai-saas-payment-integration-from-days-to-just-a-couple-of-minutes "RenderAI — read the story")[![SuperScale](/logos/clients/superscale.png) ](/customer-story/nimblebits-revenue-boost-with-a-web-store-solution "SuperScale — read the story")[![FreeVocals](/logos/clients/freevocals.png) ](/customer-story/freevocals-com-and-fungies-io-a-seamless-solution-for-digital-e-commerce "FreeVocals — read the story")![STATSCORE](/logos/clients/statscore.png)![SimFabric](/logos/clients/simfabric.png)![BotRix](/logos/clients/botrix.png)![Enhance AI](/logos/clients/enhance-ai.png)![The Humanize AI](/logos/clients/humanize-ai.png)![Kenerate AI](/logos/clients/kenerate.png) 0% marketplace commission you stop paying 0 min to get a storefront live 0+ payment methods for players 0h payout cycle into your own account ## We are here to help you self-publish 001 Web store Stop paying to build a website Set up your game's online presence and store in minutes rather than weeks. No hosting to arrange, no gaming theme to buy, no plugins to keep updated, and no payment integration to write. 002 Game keys Sell keys straight to players Upload Steam keys and they stay encrypted until someone buys, then arrive by email automatically. No manual fulfilment, no spreadsheet, no keys sitting in plain text. 003 In-game Add an in-game store Sell virtual currency, items, bundles, and subscriptions from inside the game itself using the Unity and Unreal SDKs or the API, kept in sync with your website store. 004 Player data Keep your players' data Marketplaces keep the customer relationship. Selling direct means the email addresses are yours, exportable to CSV, and usable the next time you ship something. ![The no-code store builder with a game storefront being edited.](/_astro/store-builder.DgzZIR39_Z2oLvWw.webp?dpl=dpl_8EZJmbvb3ugYq7WK1KgC21BX19Zp) Build the storefront in the browser — no theme, no plugins. ![The developer dashboard showing revenue analytics and recent orders.](/_astro/dashboard.CJpPF-pD_21IdDC.webp?dpl=dpl_8EZJmbvb3ugYq7WK1KgC21BX19Zp) Revenue, orders, and players in one console. ## Three steps to selling 1. 01 ### Create an account No card, no upfront cost. The store builder is usable before you even sign up. 2. 02 ### Connect payouts Add your bank details and business name through the dashboard. This is where payouts arrive. 3. 03 ### Start accepting payments Publish the store on our subdomain or your own domain, and players can buy immediately. Walkthrough · 13 minutes ## Selling keys direct, argued and then built Our founder makes the case for self-publishing alongside a marketplace rather than instead of one, then spends the back half building the store, loading Steam keys into it, and managing the stock as it sells. How to sell your Steam games as a publisher or indie developer — 13 min Merchant of Record ## You could do all of this yourself Selling digital goods across borders means registering for tax in each market, wiring up a tax engine, and answering for every dispute. As your Merchant of Record, that is our name on the paperwork instead of yours. What it takes Fungies Processor only 01 Tax registration ✓ None needed — we are already registered. You register for VAT and sales tax per market. 02 Tax calculation ✓ Real-time rates on every transaction. You wire up a tax engine and maintain it. 03 Remittance ✓ We file and pay the authorities directly. You file monthly, quarterly, and annually. 04 Audits ✓ We answer the tax authority. You keep the records and take the questions. 05 Chargebacks ✓ Disputes and fraud handled for you. Your team fights each case. 06 Pricing ✓ One commission, only when you sell. Processor fee plus tax software plus consultants. 07 Accounting ✓ You receive net revenue. Gross receipts plus a tax liability to track. ## Everything in the box Free game website builder Themes, fonts, images, galleries, and copy, all editable without code and mobile-responsive by default. Web shop with key management Steam keys uploaded, encrypted, released on purchase, and delivered by email without anyone touching them. Unity and Unreal SDKs Embed the store inside the game for virtual currencies, assets, subscriptions, and bundles. Developer dashboard Revenue analytics, transaction history, player management, and orders in one responsive console. Integrated payments Native payment onboarding brings cards and local methods; payouts land in your own account daily. Tax handled globally We are the Merchant of Record, so VAT, GST, and sales tax are calculated, collected, and filed by us. Pricing 5% + 50¢ per sale, and nothing else Negotiable at higher sales volume. [See full pricing →](/pricing) [Start free →](https://app.fungies.io/register) ## No monthly fee. No minimum. No card to get started. One rate covers the whole stack. There is no tier that unlocks tax filing and no add-on for the store builder. - ✓ Payment processing - ✓ Tax calculation and filing - ✓ Fraud screening - ✓ Chargeback handling - ✓ Store builder and hosting - ✓ Every platform feature ## Teams like yours, already shipping [All customer stories →](/case-studies-customers) [ PC games Bydgoszcz, Poland ### Madmind Studio Selling horror games Steam is awkward about The studio behind Agony and Succubus opened its own storefront, keeping more of each sale and finally seeing who its players are. Up to 90% of sales revenue retained Read the story →](/customer-story/direct-to-consumers-web-store-steam-games)[ Indie games Boston, USA ### Lantana Games A self-distribution web shop, set up in minutes An award-winning Boston studio added Steam key sales on its own site and made it a core distribution channel. Minutes from starting the builder to a live shop Read the story →](/customer-story/building-a-self-distribution-web-shop-for-lantana-games-in-minutes)[ Indie games Indiana, USA ### Abrams Studios A three-person studio with its own storefront The makers of Morels: The Hunt added a branded shop to their existing site with no upfront cost and no maintenance. 3 people in the whole studio Read the story →](/customer-story/increasing-direct-to-players-sales-for-abrams-studios) ## What studios ask ### Do I need a registered business to sell my game? ### How are Steam keys delivered? ### Can I use my own domain? ### What does it cost to keep the store running? ## More for game studios - [Game keys web shop → Sell Steam and Epic keys straight to players.](/game-web-shop) - [Web store for mobile games → Take IAP direct and skip the app-store commission.](/solutions/mobile-games) - [In-game store → Unity and Unreal SDKs, synced with your website.](/ingame-store-marketplace) - [Game website builder → Launch a game site from a template, no code.](/game-website-builder) - [Developer dashboard → Assets, players, and payment methods in one console.](/developer-dashboard) - [Payment integration → Payments already wired, in the game and on the web.](/payment-integration) - [Managed user acquisition → We run the shop and the campaigns behind it.](/full-service-user-acquisition) ## Launch your game's store today Build the site, upload your keys, connect payouts, and keep the commission a marketplace would have taken. [Start free](https://app.fungies.io/register) [Book a demo](https://calendly.com/duke-vuh/fungies-io-demo-clone) No upfront costs. No credit card required. ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://fungies.io/#organization","name":"Fungies","legalName":"Fungies Inc.","url":"https://fungies.io/","description":"Merchant of Record for SaaS, games, and digital products. Fungies handles global payments, VAT and sales tax, and checkout. 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