--- title: "Web store for mobile game in-app purchases · Fungies" description: "A direct-to-consumer web store for mobile games — sell in-app purchases, virtual currency, and bundles outside the app stores and keep the 30% commission." image: "https://fungies.io/og-image.jpg" canonical: "https://fungies.io/solutions/mobile-games/" --- Solutions · Mobile games # Take in-app purchases direct and keep the 30%. Send your highest-spending players to a web store you control, sell them the same currency and bundles, and stop handing roughly a third of it to an app store. [Start free](https://app.fungies.io/register) [Book a demo](https://calendly.com/duke-vuh/fungies-io-demo-clone) No upfront costs. No credit card required. Already selling with Fungies [![Leadsin.io](/logos/clients/leadsin.png)](/customer-story/hosted-checkout-solution-for-leadsin-io-a-saas-business "Leadsin.io — read the story")[![RenderAI](/logos/clients/renderai.png) ](/customer-story/helping-renderai-reduce-their-ai-saas-payment-integration-from-days-to-just-a-couple-of-minutes "RenderAI — read the story")[![SuperScale](/logos/clients/superscale.png) ](/customer-story/nimblebits-revenue-boost-with-a-web-store-solution "SuperScale — read the story")[![FreeVocals](/logos/clients/freevocals.png) ](/customer-story/freevocals-com-and-fungies-io-a-seamless-solution-for-digital-e-commerce "FreeVocals — read the story")![STATSCORE](/logos/clients/statscore.png)![SimFabric](/logos/clients/simfabric.png)![BotRix](/logos/clients/botrix.png)![Enhance AI](/logos/clients/enhance-ai.png)![The Humanize AI](/logos/clients/humanize-ai.png)![Kenerate AI](/logos/clients/kenerate.png) 0% app-store commission avoided 0 min to build the store from scratch 0% + 50¢ the only fee we charge 0+ payment methods worldwide ## Think Shopify, for mobile in-app purchases 001 VIP players Send your VIP players somewhere better A small share of players drives most of the revenue. Give them a web store with better bundles and offers, and route them to it from inside the game. 002 Retention Own the player relationship Purchases through an app store tell you almost nothing about who bought. Through your own store you keep the email address and the purchase history, and you can bring those players back. 003 Fast setup Set it up in minutes The store builder is drag-and-drop with no coding, so a working store exists in an afternoon rather than a quarter — and it costs nothing until it sells something. 004 Catalogue Sell everything you already sell Virtual currency, items, bundles, battle passes, and subscriptions, priced however you like, without the constraints of an app store's catalogue. ![The store builder with a mobile game web store laid out for editing.](/_astro/store-builder.DgzZIR39_Z2oLvWw.webp?dpl=dpl_8EZJmbvb3ugYq7WK1KgC21BX19Zp) A web store that matches the game, built without code. ![The orders screen listing recent purchases and their status.](/_astro/orders.CpOsqO7l_eLCkj.webp?dpl=dpl_8EZJmbvb3ugYq7WK1KgC21BX19Zp) Every purchase, with the player data an app store keeps from you. ## Standing up a direct channel 1. 01 ### Build the store Drag-and-drop your storefront, match it to the game's art, and list the items you already sell in-app. 2. 02 ### Route your players to it Link from a VIP club, a live-ops message, or an offer wall. The store works on mobile browsers by default. 3. 03 ### Keep the difference You pay 5% + 50¢ per sale instead of the app store's cut, and you keep the player data that comes with it. Walkthrough · 18 minutes ## The same three steps, done on screen The part most studios want to see is the last one: how the game's backend hears about a purchase made on the web and grants the item. This builds a store from an empty workspace and ends with that webhook firing. How to create a web store for your mobile game — 18 min Merchant of Record ## You could do all of this yourself Selling digital goods across borders means registering for tax in each market, wiring up a tax engine, and answering for every dispute. As your Merchant of Record, that is our name on the paperwork instead of yours. What it takes Fungies Processor only 01 Tax registration ✓ None needed — we are already registered. You register for VAT and sales tax per market. 02 Tax calculation ✓ Real-time rates on every transaction. You wire up a tax engine and maintain it. 03 Remittance ✓ We file and pay the authorities directly. You file monthly, quarterly, and annually. 04 Audits ✓ We answer the tax authority. You keep the records and take the questions. 05 Chargebacks ✓ Disputes and fraud handled for you. Your team fights each case. 06 Pricing ✓ One commission, only when you sell. Processor fee plus tax software plus consultants. 07 Accounting ✓ You receive net revenue. Gross receipts plus a tax liability to track. ## What the store gives you IAP, subscriptions, and bundles The full range of what a live game sells, including virtual currency packs and recurring passes. Unlimited game assets No cap on how many items you list, and no per-product charge for listing them. Custom domain Run the store on your own domain so it reads as part of the game, not a third-party checkout. Third-party integrations Connect a CRM, support desk, or analytics stack; Google Tag Manager and Trustpilot are supported directly. One dashboard Orders, players, store content, and integrations managed from a single console. Tax and payments handled We are the Merchant of Record, so global tax sits with us and payouts reach your own account daily. Pricing 5% + 50¢ per sale, and nothing else Negotiable at higher sales volume. [See full pricing →](/pricing) [Start free →](https://app.fungies.io/register) ## No monthly fee. No minimum. No card to get started. One rate covers the whole stack. There is no tier that unlocks tax filing and no add-on for the store builder. - ✓ Payment processing - ✓ Tax calculation and filing - ✓ Fraud screening - ✓ Chargeback handling - ✓ Store builder and hosting - ✓ Every platform feature ## Teams like yours, already shipping [All customer stories →](/case-studies-customers) [ Mobile gaming California, USA and Bratislava, Slovakia ### Nimblebit and Superscale A Tiny Tower web store, built in hours Nimblebit sells in-app purchases directly to players instead of paying a 30% app store commission on every one. $100,000+ saved against building their own store Read the story →](/customer-story/nimblebits-revenue-boost-with-a-web-store-solution)[ Indie games Indiana, USA ### Abrams Studios A three-person studio with its own storefront The makers of Morels: The Hunt added a branded shop to their existing site with no upfront cost and no maintenance. 3 people in the whole studio Read the story →](/customer-story/increasing-direct-to-players-sales-for-abrams-studios)[ Indie games Boston, USA ### Lantana Games A self-distribution web shop, set up in minutes An award-winning Boston studio added Steam key sales on its own site and made it a core distribution channel. Minutes from starting the builder to a live shop Read the story →](/customer-story/building-a-self-distribution-web-shop-for-lantana-games-in-minutes) ## Common questions ### Is this allowed under app store rules? ### How do purchases reach the player's account in-game? ### Has anyone actually done this? ## More for game studios - [Game studios → Own your distribution and keep the store's cut.](/solutions/games) - [Game keys web shop → Sell Steam and Epic keys straight to players.](/game-web-shop) - [In-game store → Unity and Unreal SDKs, synced with your website.](/ingame-store-marketplace) - [Game website builder → Launch a game site from a template, no code.](/game-website-builder) - [Developer dashboard → Assets, players, and payment methods in one console.](/developer-dashboard) - [Payment integration → Payments already wired, in the game and on the web.](/payment-integration) - [Managed user acquisition → We run the shop and the campaigns behind it.](/full-service-user-acquisition) ## Stop feeding the app stores Build a web store for your game, route your best players to it, and keep the commission you are giving away today. [Start free](https://app.fungies.io/register) [Book a demo](https://calendly.com/duke-vuh/fungies-io-demo-clone) No upfront costs. No credit card required. ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://fungies.io/#organization","name":"Fungies","legalName":"Fungies Inc.","url":"https://fungies.io/","description":"Merchant of Record for SaaS, games, and digital products. Fungies handles global payments, VAT and sales tax, and checkout. 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