Is it allowed to sell Steam keys myself?

Yes. Once a game is released, Valve issues keys for self-distribution through whatever channel you choose, and a player activates them exactly as they would a store purchase. Check Steam's current key guidelines for the specifics, including the request process for larger batches.

How are keys kept safe before they sell?

They are encrypted at rest on upload and only released when a purchase completes. Nobody is copying them out of a shared spreadsheet, and an unsold batch is not sitting readable anywhere.

Do I need to run ads to make this worth it?

Usually not. The point of a web shop is that it monetises traffic your game already receives from search, press, videos and your own social posts. It is an extra channel on existing visitors rather than a new acquisition problem.

Can I keep selling on Steam at the same time?

Yes, and most studios do. A web shop is an additional channel, not a replacement. The sales that come through it are simply the ones where you keep the commission.

Nothing to open and no monthly fee. We take 5% + 50¢ per transaction, which covers payment processing, tax filing, fraud screening and chargebacks.

Games · Web shop

Sell your keys on the traffic you already paid for.

Players search your game by name and land on your site. Today that page sends them to a storefront that keeps 30% of the sale. A web shop on the same domain sells them the key directly, delivers it automatically, and keeps the customer.

Start free

Book a demo

No upfront costs. No credit card required.

Already selling with Fungies

0%
store commission you stop handing over: 0
Steam keys a released game can self-distribute: 0+
ways a player can pay: $0
to open the shop

Why a web shop is the cheapest revenue you will add

001

No ad spend

The traffic is already there

Nobody has to be acquired. People looking for your game find your site on their own, and right now that visit is worth a click-through to somebody else's storefront. A shop on the page converts the same visitor at full margin.

002

Fulfilment

Keys handle themselves

Upload keys in bulk and they stay encrypted at rest. One is released only when a purchase completes, then emailed automatically. No spreadsheet, no manual sending, no keys sitting in plain text in a document.

003

Player data

The buyer becomes yours

A marketplace sale gives you a payout and a number. A direct sale gives you an email address you can export, which is the difference between announcing your next game and hoping the algorithm does it.

004

Merchant of Record

Tax is not your problem

Selling a key to a player in Germany, Japan or Brazil creates a tax obligation somewhere. We are the legal seller on the transaction, so the registrations and filings are ours and you receive net revenue.

A game web shop being edited, showing the key product page and pricing. — The shop lives on your own site, next to the trailer people came to watch.

The orders list showing key sales with customer email and fulfilment status. — Every sale, every buyer, and which key went out — all yours.

From keys in a spreadsheet to keys being sold

01
Build the shop

The store builder opens without an account, so you can lay out the product page before committing to anything.
02
Upload the keys

Import the batch you already have. They are encrypted immediately and held until a sale releases one.
03
Connect a payout account

Add the account that should receive money. This is also where the identity checks happen.
04
Point your site at it

Swap the buy button on your existing page. The next player who searches your game buys from you.

Merchant of Record

You could do all of this yourself

Selling digital goods across borders means registering for tax in each market, wiring up a tax engine, and answering for every dispute. As your Merchant of Record, that is our name on the paperwork instead of yours.

What it takes

Fungies

Processor only

01 Tax registration

✓ None needed — we are already registered.

You register for VAT and sales tax per market.

02 Tax calculation

✓ Real-time rates on every transaction.

You wire up a tax engine and maintain it.

03 Remittance

✓ We file and pay the authorities directly.

You file monthly, quarterly, and annually.

04 Audits

✓ We answer the tax authority.

You keep the records and take the questions.

05 Chargebacks

✓ Disputes and fraud handled for you.

Your team fights each case.

06 Pricing

✓ One commission, only when you sell.

Processor fee plus tax software plus consultants.

07 Accounting

✓ You receive net revenue.

Gross receipts plus a tax liability to track.

What the shop does

Bulk key upload: Import a batch, and stock is tracked as it sells. Keys are encrypted on upload and only decrypted for the buyer.
Instant email delivery: The key reaches the player the moment payment clears, and stays available to them in the portal afterwards.
Editions and bundles: Variants cover standard, deluxe and soundtrack editions on one product page rather than three.
Discounts and sales: Run a launch discount or a seasonal sale with codes, without waiting for a platform's sale calendar.
Your domain: The shop publishes on a domain you own, so the URL you put in a trailer description belongs to you.
Payouts to your account: Money settles into your own connected payout account, daily by default, in over 110 countries.