Who pays for the advertising?

We do. Campaigns are run out of our own budget, which is what makes this a managed arrangement rather than an agency retainer — the campaign risk sits with us.

What is actually left for my team to do?

Uploading what you are selling, and telling us where the brand's limits are. Store setup, upkeep and marketing are ours.

Which channels do you run?

Performance marketing across the platforms that suit the title — search, social and video among them. The mix is decided per game rather than applied from a template.

Do I still see everything?

Yes. It is the same developer dashboard, with the same revenue, orders and customer data. Managed does not mean opaque.

Can I run the shop myself instead?

Of course, and most studios do. The self-serve product is the same platform — this exists for teams who would rather not spend the attention.

Games · Managed store

Hand us the web shop, keep making the game.

A direct channel earns more per sale and costs attention you would rather spend on the build. Under the managed model our team runs the storefront and the campaigns pointed at it, and takes the campaign risk on our own budget.

Start free

Book a demo

No upfront costs. No credit card required.

Already selling with Fungies

0
job left for you: upload what you sell: 0%
store commission the channel avoids: $0
campaign budget from you: 0+
payment methods on the shop

What the managed model covers

001

Operations

Store management

Layout, product pages, pricing presentation, bundles, seasonal changes and the day-to-day upkeep of the shop. Your only job is uploading the keys, assets or items you want sold.

002

Acquisition

Campaigns on our budget

Performance marketing across the channels that fit the game — search, social, video. We fund and run them, which means we carry the downside of a campaign that does not work.

003

Growth

Strategy that matches yours

The shop is part of your brand, not a discount outlet bolted onto it. Positioning, pricing and promotional timing are agreed with you rather than optimised in isolation.

004

Included

The platform underneath

Everything the self-serve product does still applies: key delivery, in-game SDKs, 250+ payment methods, and us as Merchant of Record handling tax worldwide.

The dashboard showing store revenue and campaign-driven order volume over time. — You keep the console and the numbers. We do the work behind them.

How an engagement starts

01
Talk to us first

This one is not self-serve. We look at the game, the traffic it already has and whether a managed channel is worth running.
02
We build the shop

Storefront, product pages, branding and domain, set up against your existing site rather than beside it.
03
You upload what sells

Keys, in-game assets, bundles, subscriptions. This is the part that has to come from the studio.
04
Campaigns go live

We run and fund acquisition against the shop, and you watch the result in the same dashboard as everything else.

Merchant of Record

You could do all of this yourself

Selling digital goods across borders means registering for tax in each market, wiring up a tax engine, and answering for every dispute. As your Merchant of Record, that is our name on the paperwork instead of yours.

What it takes

Fungies

Processor only

01 Tax registration

✓ None needed — we are already registered.

You register for VAT and sales tax per market.

02 Tax calculation

✓ Real-time rates on every transaction.

You wire up a tax engine and maintain it.

03 Remittance

✓ We file and pay the authorities directly.

You file monthly, quarterly, and annually.

04 Audits

✓ We answer the tax authority.

You keep the records and take the questions.

05 Chargebacks

✓ Disputes and fraud handled for you.

Your team fights each case.

06 Pricing

✓ One commission, only when you sell.

Processor fee plus tax software plus consultants.

07 Accounting

✓ You receive net revenue.

Gross receipts plus a tax liability to track.

Who this suits

Small teams without a marketer: Studios where the person who would run campaigns is also the person shipping the patch.
Games with existing traffic: A title already getting organic search and video attention that nobody has time to convert.
Launches with a fixed window: A release date where the storefront and the campaigns have to be ready at once rather than iterated later.
Back catalogue: Older titles still selling steadily, where a direct channel adds margin without needing new development.
Studios testing direct sales: Teams who want the channel proven before committing internal headcount to running it.
Publishers with several titles: One arrangement covering multiple shops rather than a storefront project per game.