One console for the store, the catalogue and the money.
Running a direct channel usually means a storefront admin, an analytics tab, a payment provider's portal and a spreadsheet reconciling the three. This is those in one place — what sold, what tax and commission came off it, and what is actually landing in your account — and it is the same console whether the sale came from your website or from inside the game.
00 - console for web and in-game sales
00 h- default payout cycle
00 +- payment methods to switch on
- $
00 - monthly platform fee
What you can actually see and do
Revenue you can read
Every order lists its value, the tax collected and the commission taken, so net revenue is a figure rather than an estimate. Headline numbers carry their change against the previous period, and renewals are tracked apart from one-off sales.
The whole catalogue
Keys, editions, in-game items, currency packs, bundles and subscriptions in one list, feeding both the web store and the SDK so there is no second place to update.
Players and orders
Order history, customer records, refunds and key reissues. Exportable, because the customer relationship being yours is the point of selling direct.
The plumbing, in settings
Domain, branding, payment methods, tax display, SDK API keys, webhook endpoints and team members. All the things that are otherwise four different vendors' control panels.
Getting oriented
- 01
Create a workspace
No card and no upfront cost. Verification comes later, when you want money to arrive.
- 02
Add what you sell
Products, offers and prices. Everything downstream — the store, the SDK, the API — reads this catalogue.
- 03
Connect payouts and a domain
Where the money goes and where the shop lives. Both are settings rather than projects.
- 04
Wire up the developer side
Issue API keys for the Unity or Unreal SDK, register a webhook endpoint, and test it with a synthetic event.
You could do all of this yourself
Selling digital goods across borders means registering for tax in each market, wiring up a tax engine, and answering for every dispute. As your Merchant of Record, that is our name on the paperwork instead of yours.
In the console
- Product management
- Create and price products, add variants and offers, upload keys and assets, and take things off sale.
- Order and refund handling
- Look up an order, issue a full or partial refund, and see what was delivered against it.
- Order search and filters
- Filter by paid, pending, failed, refunded, partially refunded, cancelled or expired, and search by order number, ID or customer email.
- Revenue reporting
- Revenue, net revenue, new users, sold items and renewals, each against the previous period, with gross, tax, fee and net separated.
- Abandoned carts
- Where buyers dropped out of checkout, so a pricing or payment-method problem shows up as data rather than a hunch.
- Payout settings
- Connect the account that receives money and choose daily, weekly, monthly or manual scheduling.
- Store and domain settings
- Branding, custom domain, SEO settings and the store builder itself, reached from the same place.
- Developer keys and webhooks
- API keys for the SDKs and server integrations, plus webhook endpoints with delivery history and retries.
- Team access
- Multiple members on a workspace, so the person handling support is not sharing a login with the person handling releases.
5% + 50¢
per sale, and nothing else
Negotiable at higher sales volume.
No monthly fee. No minimum. No card to get started.
One rate covers the whole stack. There is no tier that unlocks tax filing and no add-on for the store builder.
- ✓ Payment processing
- ✓ Tax calculation and filing
- ✓ Fraud screening
- ✓ Chargeback handling
- ✓ Store builder and hosting
- ✓ Every platform feature
Teams like yours, already shipping
All customer stories →Abrams Studios
A three-person studio with its own storefront
The makers of Morels: The Hunt added a branded shop to their existing site with no upfront cost and no maintenance.
Nimblebit and Superscale
A Tiny Tower web store, built in hours
Nimblebit sells in-app purchases directly to players instead of paying a 30% app store commission on every one.
Viewbot.tv
Merchant of Record billing, live in one session
The engagement platform for Twitch and Kick streamers moved its whole subscription business onto a checkout that matches its own dark theme.
Dashboard questions
More for game studios
- Game studios → Own your distribution and keep the store's cut.
- Game keys web shop → Sell Steam and Epic keys straight to players.
- Web store for mobile games → Take IAP direct and skip the app-store commission.
- In-game store → Unity and Unreal SDKs, synced with your website.
- Game website builder → Launch a game site from a template, no code.
- Payment integration → Payments already wired, in the game and on the web.
- Managed user acquisition → We run the shop and the campaigns behind it.
See the whole channel in one place
Create a workspace, add a product, and watch a test sale land in the console before you go live.