Google’s policy changes in the light of upcoming EU Digital Markets Act changes

At, we’re keenly observing the evolving landscape of Android and Google Play, which are making significant strides in providing greater flexibility and choice for developers, in light of feedback from both developers and regulatory bodies as well as the competitive dynamics with Apple and the broader Android ecosystem. These changes underscore the importance and value of options like web stores for mobile game developers, offering an alternative avenue for distribution and engagement with their audience.

The recent public filing of a settlement reached in September with state attorneys general marks a pivotal moment that aligns with our mission at This settlement not only reinforces Android’s commitment to choice and flexibility but also ensures the security of the ecosystem, while fostering competition and investment in the Android landscape for the benefit of users and developers alike. We’re excited about the opportunities this creates for mobile game developers, particularly in how it complements the advantages of building a Web Store with

Benefits of Building a Web Store for Mobile Game Developers in Light of Google’s Policy Changes:

  1. Enhanced App Store Choice and Direct Distribution: With Google’s reaffirmed support for alternative app stores and the simplification of sideloading, developers have a golden opportunity to leverage web stores like Our platform allows for the direct distribution of mobile games, bypassing traditional app stores. This not only enhances visibility but also gives developers direct control over their distribution, making it easier to reach their audience without the constraints of preloaded app stores.
  2. Greater Monetization Flexibility: The expansion of user choice billing offers a significant advantage for developers using By building a Web Store, developers can implement their billing systems alongside Google Play’s, giving users the freedom to choose their preferred payment method. This flexibility can lead to improved monetization strategies and potentially higher revenue, as developers can offer promotions, discounts, and alternative payment options directly through their Web Store.
  3. Direct Communication and Pricing Strategy: Google’s policy changes towards open communication on pricing and the ability for developers to show different pricing options within apps complement the benefits of a Web Store. enables developers to communicate directly with their customers about subscriptions, special offers, or lower-cost alternatives available through their Web Store. This direct line of communication fosters a stronger relationship with the audience and encourages loyalty, while also enabling developers to employ dynamic pricing strategies that can adapt to market demands or promotional activities.

As Android and Google Play evolve to offer more choices and opportunities for developers, platforms like stand at the forefront of this transformation, offering mobile game developers innovative solutions to distribute, monetize, and engage with their games. The recent policy changes and settlement outcomes not only validate the need for alternative distribution platforms but also highlight the tangible benefits that web stores provide in this new ecosystem. We at are excited to support mobile game developers in navigating these changes and maximizing the potential of their digital storefronts.

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Fungies helps game developers create their own storefronts or marketplaces to sell directly to players. Web2 and Web3 compatible.

user image - helps game developers create their own storefronts or marketplaces to sell directly to players. Web2 and Web3 compatible.

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