How to create an online store to sell video games


Starting an online store for selling video games and game keys can be a lucrative business opportunity. With the rise of digital game sales, more and more gamers are opting to purchase their games online. In this article, we will provide a comprehensive guide on how to start your own online store for selling video games and game keys.

Part 1: Research and Planning

Before you start your own online store for selling video games and game keys, you need to do some research and planning. Here are some of the things you need to consider:

  1. The target audience You need to determine your target audience before you start your store. Who are the people you want to sell your games to? What type of games do they enjoy? Once you have identified your target audience, you can tailor your product offerings and marketing strategies to appeal to them.
  2. The competition You also need to research your competition. Who are your competitors? What are they doing well? What can you do differently to set yourself apart from the competition?
  3. The legal requirements There are legal requirements that you need to comply with when starting an online store. For example, you need to obtain a business license, register for taxes, and comply with consumer protection laws. Make sure you research the legal requirements in your state or country.
  4. The start-up costs Starting an online store can be less expensive than starting a brick-and-mortar store, but it still requires an initial investment. Some of the costs you need to consider include website development, inventory, marketing, and staff salaries.
  5. The business model There are different business models you can use when starting an online store. For example, you can focus on physical games or digital game keys. You can also offer pre-orders or exclusive game bundles. Determine the business model that works best for your store.

Part 2: Creating Your Online Store

Once you have done your research and planning, it is time to create your online store. Here are the steps you need to follow:

  1. Choose a domain name and hosting Choose a domain name that reflects your brand and is easy to remember. You will also need to choose a hosting provider to host your website.
  2. Develop your website Develop your website using an e-commerce platform like Shopify, WooCommerce, or Magento. Make sure your website is easy to navigate, visually appealing, and mobile-friendly.
  3. Set up payment and shipping methods Set up payment and shipping methods that are convenient for your customers. You can use payment gateways like PayPal or Stripe, and shipping carriers like USPS, FedEx, or UPS.
  4. Choose your inventory Choosing your inventory is one of the most important steps in creating your online store. You need to choose the games that will appeal to your target audience. You can also choose to sell accessories such as controllers, headphones, and gaming chairs.
  5. Decide on your pricing strategy Your pricing strategy is important because it can impact your profitability. Determine whether you will sell your games at full price or offer discounts and promotions.

Part 3: Marketing Your Online Store

Once your online store is up and running, you need to market it to attract customers. Here are some of the marketing strategies you can use:

  1. Search engine optimization (SEO) SEO involves optimizing your website to rank higher in search engine results pages. Use keywords relevant to your products, optimize your website structure, and create high-quality content to improve your SEO.
  2. Social media marketing Social media marketing involves using social media platforms like Facebook, Instagram, and Twitter to promote your store. Use these channels to post updates, announce new games, and offer discounts and promotions.
  3. Email marketing Email marketing involves sending promotional emails to your subscribers. Offer exclusive discounts, announce new products, and send personalized recommendations to your subscribers to encourage them to purchase from your store.
  4. Influencer marketing Partner with influencers in the gaming industry to promote your store. Offer them free games or exclusive discounts in exchange for promotion on their social media channels or website.
  5. Affiliate marketing Affiliate marketing involves partnering with other websites or individuals to promote your store in exchange for a commission on sales. This can be a cost-effective way to reach a wider audience.

Part 4: Managing Your Online Store

Managing your online store is an ongoing process that requires constant attention. Here are some tips to help you manage your store:

  1. Keep track of your inventory Keeping track of your inventory is important because it can help you avoid stockouts and overstocking. Use an inventory management system to track your stock levels and reorder products when necessary.
  2. Provide excellent customer service Customer service is key to the success of any business. Respond to customer inquiries promptly, address any complaints or issues, and make sure your customers are satisfied with their purchases.
  3. Stay up-to-date with industry trends The gaming industry is constantly evolving, so it is important to stay up-to-date with the latest trends and technologies. Attend gaming conferences and trade shows, read industry publications, and follow industry influencers to stay informed.
  4. Monitor your finances Monitor your finances closely to ensure that your store remains profitable. Keep track of your sales, expenses, and profits, and adjust your pricing and inventory strategies as necessary.
  5. Invest in website optimization Optimizing your website is important to ensure a smooth and enjoyable shopping experience for your customers. Regularly test your website speed, optimize your product pages, and make sure your checkout process is streamlined.


Starting your own online store for selling video games and game keys can be a profitable business venture. However, it requires careful planning, hard work, and dedication. Follow the steps outlined in this article to start your own online store, and remember to stay up-to-date with industry trends, provide excellent customer service, and invest in website optimization. With the right approach, you can build a successful online store that attracts loyal customers and generates steady profits.

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Fungies helps game developers create their own storefronts or marketplaces to sell directly to players. Web2 and Web3 compatible.

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