As the gaming landscape evolves, a challenge emerges: keeping players engaged while navigating in-game purchases across multiple devices. A well-integrated webshop platform is just the solution.
Webshops are more than just online stores. They’re the direct link between your game and your players, allowing them to buy products and access offers directly from your game’s website. They also offer smooth in-game purchases and improve player engagement with accessible shopping features that keep them connected to your mobile game, no matter where they play.
However, choosing the right webshop platform is crucial to maintaining control in the competitive gaming landscape. In this article, we’ll dive into the top 5 webshop platforms for mobile games. We’ll break down their features, benefits, drawbacks, and pricing, helping you find the perfect match for your mobile game.
Note: Fungies is our platform, designed with features to help you grow your business. Discover more or schedule a demo today.
#1 Fungies
Fungies.io stands out as one of the top webshop platforms created specifically for mobile games. It lets you set up your store in a breeze with no coding required. In just a few clicks, you can create a fully operational web store that handles everything from selling CD-Keys and subscriptions to virtual currencies. If you’re looking for a platform that fully blends gaming passion with commercial usage, Fungies is your go-to solution.
Key Features
Comprehensive Monetization Options
Fungies offers a wide range of revenue-generating tools, making it easy to monetize your mobile game. You can sell CD-Keys directly to players, offer subscription-based content, or even set up a virtual assets marketplace where players can purchase in-game items like skins, power-ups, or special abilities.
For instance, if you’re running a popular (Role-playing Game) RPG, you can create a subscription model that gives players access to exclusive dungeons or early access to new character classes.
Fungies.io is the only Web Shop platform that actually has an advanced front-end store builder for you to build the Web Store 100% according to your brand guidelines.
The Web Store platform developed by Fungies.io offers a robust solution for mobile game developers looking to enhance their in-app purchase (IAP) capabilities while significantly reducing costs associated with traditional app stores. This platform provides a direct-to-consumer (DTC) model that empowers developers to manage their sales and customer relationships more effectively.
Key Benefits of Fungies.io Web Store
1. Cost Savings on Commissions
One of the most compelling advantages of using the Fungies.io Web Store is the substantial reduction in commission fees. Traditional app stores like Apple and Google typically charge around 30% on in-app purchases. In contrast, Fungies.io charges a flat rate of only 5% plus 50 cents per sale. This dramatic decrease allows developers to retain a larger share of their revenue, which can be reinvested into game development, marketing, or other operational needs
2. Direct Access to Player Data
The platform enables developers to own and manage their players’ data directly. This access is crucial for personalizing marketing efforts, improving user engagement, and enhancing the overall player experience. By understanding player behaviors and preferences, developers can tailor promotions and offers that resonate more effectively with their audience
3. Quick Setup and Customization
Fungies.io emphasizes ease of use with a quick setup process that allows developers to launch their Web Store in a matter of minutes. The platform offers extensive customization options, enabling developers to create a store that reflects their brand identity. This flexibility includes various templates and design elements, ensuring that the store aligns with the game’s aesthetics and user experience
4. Integration with Third-Party Apps
The Web Store supports integration with various third-party applications, enhancing functionality and providing developers with the tools they need to optimize their sales processes. This feature allows for a seamless experience across different platforms and enhances the overall effectiveness of marketing and sales strategies
5. High Conversion Rates
Fungies.io reports a conversion rate of up to 60% for VIP players utilizing the Web Store. This high conversion rate indicates that players are more likely to complete purchases when directed to the Web Store compared to traditional app store environments. This can be attributed to the personalized shopping experience and the direct engagement that the DTC model facilitates
6. Unlimited Game Assets and Analytics
The platform allows for an unlimited number of game assets to be sold, providing developers with the flexibility to offer a wide range of virtual currencies, items, and bundles. Additionally, basic analytics are included, enabling developers to track sales performance and customer behavior, which is vital for making informed business decisions and optimizing marketing strategies
7. Community Support and Resources
Fungies.io provides community support, which can be invaluable for developers navigating the complexities of setting up and managing their Web Store. This support can include troubleshooting, best practices, and shared experiences from other developers, fostering a collaborative environment that can lead to better outcomes for all users.
Advanced Player Data Management
One of Fungies’ standout features is its ability to capture and manage detailed player data. When players use your web store, you gain access to critical information such as their emails, purchase history, and in-game behavior.
This data is useful for targeted marketing. For example, if you notice a segment of your players frequently purchasing cosmetic items, you can use that insight to run personalized ad campaigns on Google or Facebook, promoting limited-time offers on new skins or customization options.
Integrated Marketing and User Acquisition
Fungies takes the heavy lifting off your shoulders when it comes to marketing and user acquisition. We have experts in every modern marketing tech stack, including Facebook, AdWords, Google, TikTok, YouTube, Reddit, and Affiliate Marketing. 
All you need to do is upload your game keys, assets, or any other items you’re selling within your game, and let the platform handle it from there on. This feature allows you to run targeted ad campaigns on platforms and craft growth strategies that align with your brand.
Pros
- Customizable Web Shop: Utilize Fungies gaming themes and templates to personalize and design your store for your brand.
- Global Reach: The platform offers multi-language support and regional pricing options to help you cater to international markets.
- Flexible Payments: Easily integrate Stripe for credit card payments and 150+ local payment methods.
Cons
- Though feature-rich, Fungies can be overwhelming for beginners. Luckily, a free demo lets you explore the platform before committing.
Pricing
Fungies.io is completely free to start, with no upfront or monthly fees. The platform charges a small fee of 5% + 50¢ per every sale. Fungies handles payouts and tax calculations, making the process easy for you.
Review
- “Finally, a solution to bypass the hefty 30% commission from AppStores. Plus, we can now manage player emails and data more effectively.” – Martin Repetto
#2 Sanlo
Sanlo provides a full suite of monetization tools designed to improve revenue for your gaming company. Their latest addition, the Sanlo Webshop, offers a plug-and-play solution that connects directly with players, boosting lifetime value (LTV) and improving profit margins.
Key Features
- Sanlo Webshop integrates effortlessly with your existing team and tools, requiring no technical expertise. Non-technical team members can also manage the platform through a user-friendly, drag-and-drop self-service portal.
- The platform offers advanced monetization options, including segmented offers, bundles, rewards programs, and visual merchandising, designed to increase player lifetime value (LTV) and revenue.
- Sanlo Webshop allows developers to maintain a direct relationship with players, enabling personalized communication, offers, and feedback collection.
Pros
- Supports a variety of payment options including credit/debit cards and different online payment providers.
- Allows for direct player engagement by enabling direct communication and personalized offers.
Cons
- Sanlo’s lack of customization options for your webshop limits brand identity, but Fungies offers full personalization to create a unique, branded experience—learn more here.
Pricing
Sanlo charges a one-time flat fee starting at 4% per financing tranche. There are no hidden fees or interest payments, promoting transparency in repayment terms.
Review
- “Sanlo has been a reliable and flexible partner, making the entire process smooth and adaptable to our needs.” – Arseny Lebedev
#3 Xsolla
Xsolla is a global commerce company tailor-made for the video game industry. It offers a complete suite of features to help developers and platform partners monetize and scale their games across the globe.
Key Features
- Xsolla lets you create personalized offers including limited-time discounts, bundles, and bonuses personalized to your players’ interests and purchase history.
- The platform supports a seamless integration with third-party platforms. This means you can connect easily with Unity, Unreal Engine, Android, iOS, and more, with no additional back-end development required.
- Xsolla allows you to implement automated maintenance. It simplifies catalog management with automatic updates and pricing integration with AppStore, Google Play, and PlayFab.
Pros
- Xsolla automatically prioritizes the most relevant payment methods for each user.
- Customers praise the platform for its user-friendly interface.
Cons
- The platform’s extensive data can sometimes lead to slower load times, as reported by some users.
Pricing
Contact Xsolla for pricing.
Review
“Xsolla has transformed our payment processes at Hyper Hippo. Their tailored solutions resolved global purchasing issues and boosted successful transactions.” – Emma Bullen
#4 Appcharge
Appcharge is a white-label web store platform that allows mobile game publishers of all sizes to tap into direct-to-consumer opportunities. It offers customizable web store options, smart promotional tools, and gamification mechanics, helping your players stay engaged.
Key Features
- Appcharge’s fast API integration and multiple intuitive templates give you real-time control over your store, including in-game item catalogs, virtual currencies, and localized pricing.
- The platform offers different monetization tools. This includes AI-driven personalized offers, player segmentation, and limited-time deals that help boost your monetization strategy and create a sense of urgency.
- Appcharge allows you to implement daily bonuses, progress bars, and hassle-less transactions. This can help keep your players engaged, also improving their overall gaming experience.
Pros
- Offers gift vouchers, coupons, sales, referral programs, and an exclusive loyalty program to extend player lifetime value.
- Includes logic to flag fraudulent orders and manually review suspicious activities.
Cons
- Appcharge’s limited integration capabilities can restrict your ability to connect with varied tools, However, Fungies supports integration with apps like Zapier and Google Analytics. You can explore the platform for more information.
Pricing
You can book a free demo with Appcharge, which will then customize a quote for your specific needs.
Review
- “Appcharge transformed our in-game store experience! The personalized offers and easy integration boosted our revenue and player engagement significantly.” – Jackson Miller
#5 Stash.gg
Stash positions itself as the “anti-platform” in the gaming industry, empowering game developers to fully own their player relationships without any intermediaries. It’s designed to create meaningful direct-to-consumer experiences, giving you complete control over your engagement with players.
Key Features
- Stash lets you choose from a variety of experiences tailored to your game’s genre, such as grassroots esports for PvP games or UGC forums for RPGs, and easily integrate them into your webshop.
- The AI-Driven catalog management offered by Stash lets you upload your game catalog, and let machine learning optimize its presentation. This is great for enhancing discount strategies like BOGO and bulk offers.
- Stash allows you to enjoy as much control as you need over your store, from design to refunds, with easy integration that aligns with existing in-app purchase architectures.
Pros
- The platform lets you avoid app store fees and retain more revenue while gaining access to first-party data for user acquisition campaigns.
- Stash gives you greater flexibility over pricing like personalized bundles, and other incentives that aren’t possible in-app.
Cons
- Stash.gg restricts your control over the appearance of your in-game store, which is crucial for a cohesive player experience. On the other hand, Fungies provides full customization with Unity/Unreal SDK for integration and synchronization with your website store. Learn more about Fungies today.
Pricing
Stash charges a 5% commission on transactions, along with the cost of the payment channel (e.g., credit card or carrier billing).
Review
- “Stash has been a game-changer. It had all the features I was particularly looking for so I went with the option.” – Alex Carter
Quick Comparison Table
| Platform | Key Features | Pros | Cons | Pricing |
| Fungies | – The only one with Front-end builder capabilities – Sell In-App Purchases – API’s and Webhooks to connect with Mobile Game’s backend | – Customizable Web Shop – Global Reach – Flexible Payments | – Can be overwhelming for beginners | Free to start, 5% + 50¢ per sale |
| Sanlo | – Easy integration with existing tools – Advanced monetization (segmented offers, rewards) – Direct player engagement | – Variety of payment options – Direct player communication | – Limited customization options for branding | One-time flat fee starting at 4% per financing tranche |
| Xsolla | – Personalized offers (discounts, bundles) – Seamless integration with third-party platforms – Automated maintenance and catalog management | – Relevant payment methods prioritized – User-friendly interface | – Extensive data can lead to slower load times | Contact for pricing |
| Appcharge | – Fast API integration – AI-driven personalized offers – Gamification mechanics (bonuses, progress bars) | – Gift vouchers, referral programs – Fraud prevention tools | – Limited integration capabilities | Free demo, custom quote |
| Stash.gg | – Tailored experiences (esports, forums) – AI-driven catalog management – Full control over store design | – Avoid app store fees – Greater flexibility over pricing | – Limited control over in-game store appearance | 5% commission + payment channel costs |
If you’re ready to simplify your operations and focus on revenue growth, book a demo with Fungies today to see how we can support your journey to success.
