Madmind Studio sells straight to players, on its own terms.

Steam is an enormous distribution channel, and for most studios that is the end of the argument. It also takes roughly 30% of every sale, which is a large share of the margin on an independent title.

For Madmind there was a second problem. Their games — Agony, Succubus — are dark by design, and content that sits awkwardly with a marketplace's policies is a commercial risk when that marketplace is your only route to players. They needed an alternative channel they controlled.

Fungies gave them a no-code, drag-and-drop store builder, so a fully branded storefront went up in minutes without pulling anyone off game development to do web design.

Payments run through our native integration with 250+ methods behind it, including cards, bank transfers, Google Pay, and Apple Pay, so players can pay however they normally pay. Payouts reach the studio's own account daily, which keeps working capital moving.

The developer dashboard records who logs in and who leaves an email at the cart, and that list exports to CSV.

Selling direct means Madmind keeps up to 90% of sales revenue, against a much smaller share through a marketplace. It also makes bundles and exclusive offers possible that would not work on a larger platform.

The bigger change is knowing their audience. On a marketplace, player information is largely invisible to the developer. With their own store, Madmind holds the email addresses, which turns each release into something they can tell existing players about directly rather than hoping the storefront surfaces it.