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Marketing Channels for your Indie game that work
Indie game marketing campaigns naturally differ from those spearheaded by major publishers. This chapter shines a light on the marketing strategies that have proven effective for indie developers, even on tighter budgets. While AAA games operate on a larger scale, their marketing techniques can still offer valuable insights for cost-effective alternatives. Chapter Focus: Exploring diverse...
Marketing Campaigns for Indie Games
Marketing and Game Development: A Parallel Approach Just as in game development, your marketing should be strategically planned and scheduled well ahead of time. This includes planning for post-launch activities. After mastering the basics from Chapter 2, you’re ready to craft your strategy, encompassing sales objectives, critical marketing moments, budgets, events, and methods. Chapter Objective:...
Branding lessons for your indie game
Branding’s Immense Impact For indie game developers, branding isn’t just a luxury reserved for big-name publishers. It transcends mere marketing, shaping your game’s strategy, influencing your hiring decisions, sculpting your company’s culture, and even dictating your distribution strategies. While some might see branding as just a corporate buzzword, it’s more profound than that. It’s not...