11 Best eCommerce Platforms for Digital Products
Looking to sell digital products like eBooks, courses, templates, or software?
The right eCommerce platform can make all the difference. But with so many options out there, how do you choose?
Some platforms—like Podia, Gumroad, and Easy Digital Downloads (EDD)—are built specifically for digital sales, making them great for selling downloads, memberships, and online courses. Others—like Shopify, Squarespace, and WooCommerce—are more flexible, allowing you to sell both digital and physical products.
If you’re only selling digital products, a dedicated platform will give you a more streamlined, hassle-free experience. But if you’re thinking long-term growth and might want to expand into physical products or services, a more general eCommerce platform could be the better fit.
To help you find the right one, we’ve rounded up the 11 best eCommerce platforms for selling digital products—covering their features, pricing, pros, and cons—so you can pick the best match for your business.
Let’s dive in! 🚀
1. Fungies – Best eCommerce Platform for Digital Products with Built-In Tax Compliance
Fungies is a powerful, all-in-one payment platform designed for selling digital products like game assets, software, and subscriptions. Unlike traditional platforms, Fungies handles tax compliance, refunds, and chargebacks for you, so you can focus on selling instead of dealing with financial headaches.
Key Features:
- No coding required – Get started in minutes.
- Handles tax compliance – They file taxes under your name and manage chargebacks/refunds.
- No app store fees – Avoid high marketplace fees (like Steam’s 30%).
- Works with Stripe – Accept payments in all major world currencies.
Pricing:
💰 5% per sale + $0.50 per transaction
💰 No upfront costs – You only pay when you sell.
Pros:
✅ Tax & refund handling – No need to worry about compliance.
✅ Easy setup – No coding required.
✅ No restrictive platform fees – Keep more of your profits.
✅ Multiple currency support – Sell to customers worldwide.
General eCommerce Platforms with Strong Digital Product Support
These platforms let you sell both digital and physical products.
2. Shopify – Best eCommerce Software for Selling Digital & Physical Products Together
Shopify is a well-known eCommerce platform that supports digital products through its free app called Digital Downloads. It’s ideal for sellers who want an all-in-one storefront with marketing, analytics, and payment processing.
Key Features:
- Automatic tax calculations – No need to stress about sales tax.
- Inventory management – Even for digital products, Shopify helps you stay organized.
- Abandoned cart recovery – Win back lost sales with automated email reminders.
- Product reviews & discount codes – Build trust and boost conversions.
- Multiple payment options – Accept payments from all over the world.
Pricing:
💰 Starts at $29/month and goes up to $299/month
💰 Transaction fees apply unless you use Shopify Payments
Pros:
✅ Beginner-friendly – Quick setup with built-in tools.
✅ Massive app store – Customize your store with 2,000+ apps.
✅ Built-in marketing tools – Great for social media & email marketing.
✅ 24/7 customer support
Cons:
❌ Not digital-focused – Built for all products, so not as specialized for digital goods like Easy Digital Downloads.
❌ Limited customization – Less flexible than open-source solutions like WooCommerce.
3. Squarespace – Best Website Builder with eCommerce for Digital Products & Subscriptions
If you’re looking for a beautiful, easy-to-use platform to sell digital products, Squarespace is a strong contender.
Key Features:
- Sell digital, physical, and subscription products – Great for businesses that want room to grow.
- Dedicated members’ areas – Sell exclusive content behind a paywall.
- Built-in email marketing – No need for third-party email tools.
- Third-party integrations – Works with tools like Zapier and Printful.
- Discounts & promotions – Run sales to boost conversions.
- Full website builder – Customize everything with a drag-and-drop editor.
Pricing:
💰 Personal Plan: $25/month
💰 Business Plan: $36/month – 3% transaction fees + extra business features.
💰Basic Commerce Plan: $40/month – Best for online stores.
💰Advanced Commerce Plan: $72/month – For scaling businesses.
Pros:
✅ Beginner-friendly – No coding required.
✅ Powerful website builder – Customizable, sleek templates.
✅ Versatile selling options – Digital, physical, and subscription-based products.
✅ All-in-one solution – Includes email marketing & site hosting.
Cons:
❌ No Multi-Currency Support – Unlike Shopify or WooCommerce, Squarespace doesn’t allow automatic currency conversion for international sales.
4. Ecwid – Best Multi-Channel eCommerce Platform for Selling Digital Downloads Everywhere
Ecwid is a shopping cart solution that integrates with WordPress, Wix, and Joomla.
Key Features:
- Sell digital, physical, and service-based products – Digital files up to 25GB per download.
- Seamless integrations – Works with WordPress, Wix, and other site builders.
- Multi-channel selling – Sell on Facebook, Instagram, TikTok, and Google.
- Shopping cart integration – Add a fully hosted shopping cart to your existing site.
Pricing:
💰 Venture: $25/month – Up to 100 products.
💰 Business: $45/month – Up to 2,500 products.
💰 Unlimited: $105/month – No product limits.
💰 No transaction fees – You keep 100% of your revenue.
Pros:
✅ Multi-channel selling – Sell everywhere.
✅ No transaction fees – Keep 100% of your earnings.
✅ Works with over 30 payment gateways.
Cons:
❌ Basic website builder – Not as advanced as Shopify or Squarespace.
❌ No built-in blog – You’ll need an external one.
5. WooCommerce – Best Open-Source eCommerce Platform for Digital Products & Customization
WooCommerce is the most flexible eCommerce platform for selling digital products if you want full control over your store. As a free, open-source WordPress plugin, WooCommerce lets you sell digital downloads, memberships, subscriptions, and more—without platform transaction fees. Unlike Shopify or Squarespace, you own your site and can customize everything, but it does require hosting and some maintenance.
Key Features:
- Sell digital, virtual, and downloadable products – Perfect for eBooks, software, and media files.
- No monthly fees – The core plugin is free, with no platform-imposed transaction fees.
- SEO-friendly – Runs on WordPress, which is known for strong SEO capabilities.
- Full customization – Modify every aspect of your store, checkout, and customer experience.
- Huge plugin ecosystem – Access 800+ official extensions and thousands of third-party plugins.
- Flexible payment options – Integrates with 100+ payment gateways, including PayPal, Stripe, and WooPayments.
Pricing:
💰 Free core plugin – No licensing or subscription costs.
💰 Hosting costs vary – Starts at $5–$30/month, depending on provider.
💰 Payment processing fees: ~2.9% + $0.30 per sale on average (varies by gateway and location).
💰 Optional premium plugins – Subscriptions, memberships, and advanced features may require paid add-ons.
💰 No platform transaction fees – Unlike Shopify, WooCommerce doesn’t take a cut of your sales.
Pros:
✅ Free to install and use – No platform fees, just hosting and optional plugins.
✅ Highly customizable – Full control over design, checkout, and functionality.
✅ Scales with your business – Works for small and large stores alike.
✅ No transaction fees – You keep all revenue, aside from standard payment processing fees.
✅ Huge plugin ecosystem – Easily add advanced features like memberships, subscriptions, and upsells.
Cons:
❌ No direct support for free users – Official support is only available for paid WooCommerce extensions.
❌ Some advanced features require plugins – Subscriptions, memberships, and advanced reporting need add-ons.
❌ Requires hosting & maintenance – You manage updates and security yourself.
❌ Performance depends on hosting – Large stores may need VPS or managed WooCommerce hosting for best results.
Fully Dedicated Digital Product Platforms
If you’re only selling digital products, these platforms are built specifically for downloads, memberships, and courses—making them a streamlined, hassle-free choice.
6. Podia – Best All-in-One eCommerce Software for Digital Products, Courses & Memberships
Podia is a fantastic all-in-one platform for creators selling digital downloads, online courses, and memberships. If you’re just getting started, Podia makes things super easy with its beginner-friendly interface and built-in marketing tools.
Everything from course creation to email marketing is included, so you won’t need to juggle multiple platforms.
Key Features:
- Sell digital downloads, courses, and memberships – All in one place.
- Customizable landing pages – Make your sales pages look exactly how you want.
- Built-in email marketing – No need for an extra email service.
- Hosting included – Your files and courses are stored on Podia, hassle-free.
Pricing:
💰 Free 30 day trial available – But it comes with a 5% transaction fee.
💰 Paid plans start at $39/month – Remove transaction fees & access more features.
💰 Higher-tier plans unlock more tools – Includes affiliate marketing, advanced customization, and more.
Pros:
✅ Super easy to use – No tech skills needed, just plug and play.
✅ Tons of built-in features – No need for extra tools.
✅ Great for course creators – Comes with everything you need.
Cons:
❌ Transaction fees on the free plan – Podia takes an 5% cut if you don’t upgrade.
7. Gumroad – Best No-Code eCommerce Platform for Creators Selling Digital Downloads
Gumroad is one of the simplest ways to sell digital products. Just upload your files, set a price, and start selling—no complicated setup required. It supports memberships, subscriptions, and one-time downloads, making it perfect for creators who want an easy solution.
Key Features:
- Sell memberships & subscriptions – Set up recurring payments.
- Accept multiple currencies – Sell globally with built-in payment processing.
- Offer discount codes – Run sales & promotions with ease.
- License key generation – Great for selling software or digital tools.
- Built-in analytics – Track customer data and optimize your sales.
Pricing:
💰 No monthly fees – Only pay when you make a sale.
💰 10% + $0.50 per transaction – Standard fee for direct sales.
💰 30% per sale on the marketplace – If a customer finds you via Gumroad’s marketplace.
Pros:
✅ Beginner-friendly – No learning curve, just upload and sell.
✅ Seamless website integration – Sell directly from your blog or site.
✅ Smooth checkout process – Customers can buy without leaving your page.
Cons:
❌ No full online store – You can sell products, but you can’t build a full eCommerce website.
❌ Limited product organization – No advanced sorting or categories.
8. SendOwl – Best Secure eCommerce Platform for Automating Digital Product Sales
SendOwl is a lightweight but powerful eCommerce platform that lets you sell digital products directly from your website. Unlike marketplaces that take a cut of your sales, SendOwl gives you full control over your store while handling secure payments, marketing, and tax management behind the scenes.
Key Features:
- Affiliate program support – Let others promote your products for a commission.
- Bump offers & one-click upsells – Helps increase your average order value.
- Customizable checkout templates – Match your brand’s style.
Pricing:
💰 Starter: $18/month – 5% fee, 10GB storage.
💰 Growth: $37/month – 0.47$ fee, 100GB storage.
💰 Pro: $89/month – 0.28$ fee, 200GB storage.
Pros:
✅ Great for bloggers & creators – Perfect for selling premium content.
✅ Flat monthly pricing – No percentage-based fees.
✅ Affiliate marketing support – Easily recruit affiliates to promote your products.
Cons:
❌ Limited customization – Not as flexible as WooCommerce.
❌ No community-building features – Doesn’t support memberships.
9. Easy Digital Downloads – Best WordPress eCommerce Solution for Selling Digital Products
If you’re selling digital products on WordPress, Easy Digital Downloads (EDD) is one of the best options out there. It’s built specifically for selling downloads, making it a top choice for ebooks, PDFs, software, and more.
Key Features:
- Sell digital products only – Optimized for downloads, not physical items.
- License key generation – Great for software and tools.
- Freemium product support – Offer free downloads with premium upgrades.
- Supports multiple payment processors – Works with Stripe, PayPal, and more.
- Download tracking & reporting – See exactly who’s accessing your products.
Pricing:
💰 Starts at $99.50/year – Special introductory price.
💰 Additional extensions may cost extra – Some features require paid add-ons.
Pros:
✅ Perfect for digital products – Built specifically for downloads.
✅ Large extension catalog – Works with MailChimp, Zapier, Dropbox, and more.
✅ Great for software developers – License keys & update tracking.
Cons:
❌ Not for physical products – Only supports digital sales.
❌ Requires WordPress knowledge – Not beginner-friendly.
❌ Can be pricey – Extensions can add up.
10. Payhip – Best Free eCommerce Platform for Digital Products with Built-In Marketing
Payhip is an affordable, beginner-friendly platform built for selling digital downloads, courses, and memberships—but it also supports physical products.
If you’re looking for an easy way to start selling without upfront costs, Payhip’s Free Forever Plan is a great choice.
Key Features:
- Sell digital downloads, courses, coaching, and memberships.
- Built-in website & blog – No need for a separate site.
- Affiliate system – Let others promote your products.
- Auto-generated license keys – Ideal for software sales.
- Social & coupon discounts – Easily run promotions.
Pricing:
💰 Free Forever Plan: $0/month – 5% transaction fee.
💰 Plus Plan: $29/month – 2% transaction fee.
💰 Pro Plan: $99/month – No transaction fees.
Pros:
✅ Free plan available – Get started with no upfront cost.
✅ User-friendly – Great for beginners.
✅ No product limits – Sell unlimited items.
Cons:
❌ Basic SEO tools – Lacks advanced SEO features.
11. SureCart – Best Headless eCommerce Platform for Selling Digital Products on WordPress
SureCart is a modern eCommerce solution for WordPress users, designed for selling digital products, services, and subscriptions. Unlike WooCommerce, it uses headless eCommerce technology, meaning checkouts run on SureCart’s secure servers, making your site faster and more secure.
Key Features:
- Sell digital, physical, and subscription-based products
- Auto-calculated taxes & VAT
- Built-in affiliate program & abandoned cart recovery
- Secure checkout on SureCart’s servers
Pricing:
💰 Launch Plan – $0/month (1.9% transaction fee)
💰 Pro Plan – $179/year (No transaction fees)
💰 Lifetime Plan – $499 one-time (No transaction fees)
Pricing varies based on the number of stores (1, 5, or Unlimited).
Pros:
✅ Free plan available
✅ No need for multiple plugins – Everything built-in
✅ Secure, fast checkout – Doesn’t slow down WordPress
Cons:
❌ Fewer third-party integrations
How to Choose the Right E-Commerce Platform for Digital Products
It all comes down to a few key factors: hosting, pricing, features, and support.
Let’s break it down.
Hosted vs. Self-Hosted: Which One’s Right for You?
First up: Do you want an all-in-one solution or complete control?
Hosted Platforms (SaaS) – Set It & Forget It
- Everything’s included – Hosting, security, and maintenance handled for you.
- Subscription-based – Pay a monthly or annual fee.
- Beginner-friendly – No tech headaches, just plug and play.
🛠 Best for: Creators who want a stress-free setup and hands-off maintenance.
Self-Hosted Platforms – More Control, More Work
- Own everything – Your site, your rules.
- Lower long-term cost – No monthly fees, but you’ll pay for hosting and plugins.
- Customizable – Tweak every detail (if you’re tech-savvy).
🛠 Best for: WordPress users and those who want full control over their store.
💡 Quick Tip: If you’re a beginner, go hosted for simplicity. If you love tweaking things and don’t mind a bit of tech work, self-hosted could be your best bet.
How Much Should You Spend? (And What to Watch Out For)
Free sounds great—until it isn’t. Many low-cost platforms limit key features or charge sneaky fees later.
- Think long-term value – Paying a bit more upfront can save you time, money, and frustration down the road.
- Look beyond the base price – Consider transaction fees, add-ons, and extra costs as your store grows.
💡 Pro Tip: Avoid the “too cheap to be true” trap. A slightly higher price is worth it if the platform offers better tools, automation, and customer support.
Key Features to Look For (Don’t Skip These!)
Not every platform is built the same—make sure the one you pick checks all the right boxes:
- Can it handle your product type? Some platforms specialize in downloads (Gumroad, EDD), while others are great for courses, memberships, and subscriptions (Podia, Payhip).
- Does it offer easy order & file management? Look for download limits, expiration dates, and tracking.
- How will customers get their files? Instant downloads, email delivery, or a secure customer portal?
- What marketing tools are included? SEO, email marketing, affiliate programs, and social media integrations can help you grow faster.
- How does it handle payments? Make sure it supports PayPal, Stripe, credit cards, and local payment methods.
💡 Checklist Tip: Write down your must-have features before making a decision—this will save you time and frustration later.
That’s it! You’re ready to launch your digital product store and start making sales.
Got questions? Drop them below!
