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Beyond Development: How Funding Can Elevate Marketing and Distribution of Indie Games
Explore how indie game developers can leverage funding to enhance branding, marketing, and distribution, optimizing player experience and maximizing success.
Gaming market report 2023
Gaming Spotlight 2023: Current Landscape & Its ChallengesPresented by DATA.AI + IDC | 2023 Stabilizing Mobile Spending Amidst Privacy & Economic Challenges Mobile gaming consumer expenditure is projected to hit $108 billion in 2023. Historically, such expenditures have been steadfast amidst economic downturns. However, challenges such as App Tracking Transparency (ATT) regulations and a clampdown...
Marketing Channels for your Indie game that work
Indie game marketing campaigns naturally differ from those spearheaded by major publishers. This chapter shines a light on the marketing strategies that have proven effective for indie developers, even on tighter budgets. While AAA games operate on a larger scale, their marketing techniques can still offer valuable insights for cost-effective alternatives. Chapter Focus: Exploring diverse...