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Gaming market report 2023
Gaming Spotlight 2023: Current Landscape & Its ChallengesPresented by DATA.AI + IDC | 2023 Stabilizing Mobile Spending Amidst Privacy & Economic Challenges Mobile gaming consumer expenditure is projected to hit $108 billion in 2023. Historically, such expenditures have been steadfast amidst economic downturns. However, challenges such as App Tracking Transparency (ATT) regulations and a clampdown...
Marketing Channels for your Indie game that work
Indie game marketing campaigns naturally differ from those spearheaded by major publishers. This chapter shines a light on the marketing strategies that have proven effective for indie developers, even on tighter budgets. While AAA games operate on a larger scale, their marketing techniques can still offer valuable insights for cost-effective alternatives. Chapter Focus: Exploring diverse...
Marketing Campaigns for Indie Games
Marketing and Game Development: A Parallel Approach Just as in game development, your marketing should be strategically planned and scheduled well ahead of time. This includes planning for post-launch activities. After mastering the basics from Chapter 2, you’re ready to craft your strategy, encompassing sales objectives, critical marketing moments, budgets, events, and methods. Chapter Objective:...