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Marketing Campaigns for Indie Games
Marketing and Game Development: A Parallel Approach Just as in game development, your marketing should be strategically planned and scheduled well ahead of time. This includes planning for post-launch activities. After mastering the basics from Chapter 2, you’re ready to craft your strategy, encompassing sales objectives, critical marketing moments, budgets, events, and methods. Chapter Objective:...
Branding lessons for your indie game
Branding’s Immense Impact For indie game developers, branding isn’t just a luxury reserved for big-name publishers. It transcends mere marketing, shaping your game’s strategy, influencing your hiring decisions, sculpting your company’s culture, and even dictating your distribution strategies. While some might see branding as just a corporate buzzword, it’s more profound than that. It’s not...
Comprehensive guide on marketing for indie game developers
Since you’re delving into this guide, it’s evident you recognize the importance of marketing in the world of indie gaming. If you’re an indie game developer or simply a lover of indie games, here’s a tailored starting point to effectively market your masterpiece. Indie Game Marketing Essentials Given that marketing strategies can be diverse and...