Can I sell direct and stay on retailers?

That depends on the exclusivity terms you have agreed with a given retailer, which is worth checking before you launch. Selling direct is an additional channel and does not require leaving anywhere.

How do readers get the file?

Immediately on payment, and again from the portal on your store's domain whenever they need it. They sign in with a magic link sent to the email they bought with.

Can I offer several formats?

Yes. Use variants so EPUB, PDF and MOBI sit on one product page. A reader chooses a format instead of guessing between separate listings.

Do I need to worry about VAT on ebooks?

Not as the seller, because you are not the seller — we are, as Merchant of Record. The rate for the reader's country is applied at checkout and remitted and filed under our registrations.

Files are delivered as you upload them, so any protection is whatever you applied beforehand. The portal reduces the honest re-download problem, which in practice is most of the support load.

Creators · Ebooks

Keep the royalty instead of the royalty rate.

A retailer takes a third or more and hands back a monthly statement with no reader attached to it. Selling the book from your own page means EPUB, PDF and MOBI on one listing, delivery on payment, and an email address you can use when the next one is finished.

Start free

Book a demo

No upfront costs. No credit card required.

Already selling with Fungies

0% + 50¢
the only cut taken: $0
to list a book: 0+
ways a reader can pay: 0+
countries you can sell into

What direct selling changes

001

Margin

The maths is not close

A flat 5% + 50¢ covers processing, tax and everything else. Retail royalty rates drop sharply outside a narrow price band and outside certain territories, which is where most of a small publisher's revenue quietly goes.

002

Variants

Every format, one page

EPUB, PDF, MOBI and an audio version are variants of one product rather than four listings competing with each other in your own shop and in search.

003

Portal

Readers can get it again

A branded portal with magic-link sign-in holds their purchase. New device, lost file, corrupted download — none of it becomes an email you answer personally.

004

Scale

Volume at low prices works

Nothing about a cheap sale requires manual handling: delivery, receipts, refunds and tax all happen without you. That is what makes selling a lot of copies at a low price practical rather than exhausting.

A book store page being edited, showing the cover, blurb and format options. — Cover, blurb and formats, laid out without a theme to fight.

Getting the book on sale

01
Build the page

Cover, blurb, sample, reviews. The builder works before you sign up, so the page can exist first.
02
Upload the formats

Add each file as a variant of the same product so readers pick a format rather than a listing.
03
Put the link everywhere

Newsletter, social bio, the back of the last book. Checkout works from a plain URL with no site required.
04
Keep the readers

Order records are yours and exportable, which is the part a retailer never gives back.

Merchant of Record

You could do all of this yourself

Selling digital goods across borders means registering for tax in each market, wiring up a tax engine, and answering for every dispute. As your Merchant of Record, that is our name on the paperwork instead of yours.

What it takes

Fungies

Processor only

01 Tax registration

✓ None needed — we are already registered.

You register for VAT and sales tax per market.

02 Tax calculation

✓ Real-time rates on every transaction.

You wire up a tax engine and maintain it.

03 Remittance

✓ We file and pay the authorities directly.

You file monthly, quarterly, and annually.

04 Audits

✓ We answer the tax authority.

You keep the records and take the questions.

05 Chargebacks

✓ Disputes and fraud handled for you.

Your team fights each case.

06 Pricing

✓ One commission, only when you sell.

Processor fee plus tax software plus consultants.

07 Accounting

✓ You receive net revenue.

Gross receipts plus a tax liability to track.

What you get

Instant download: Files reach the reader the moment payment clears, with no fulfilment step on your side.
Bundles and series: Sell a trilogy as one offer, or a book plus a workbook, without duplicating the underlying products.
Pre-orders and free chapters: Free products are supported, so a sample chapter can build the list that sells the book.
Discount codes: Launch pricing, newsletter codes and partner promotions, run from the dashboard.
Your own shop and domain: A store built visually, published on a domain you own, with a sitemap and SEO settings generated for it.
Tax filed for you: Ebook sales are taxable where the reader is under most digital-services rules. We are the seller of record and file it.