Do I need a registered business to sell my game?

Not necessarily. Because we act as Merchant of Record, we are the legal seller on the transaction. You do still complete our payment provider's onboarding to receive payouts, and their own requirements apply there.

How are Steam keys delivered?

You upload them in bulk and they are encrypted at rest. A key is only released when a player completes a purchase, and it is emailed to them automatically.

Can I use my own domain?

Yes. Stores publish on a Fungies subdomain or on a custom domain. Custom domains are moved to Cloudflare for DDoS protection, which has been required since October 2024.

What does it cost to keep the store running?

Nothing. There is no monthly fee and no setup cost. We take 5% + 50¢ on each sale and nothing when you are not selling.

Solutions · Game studios

A complete set of tools to own your game's distribution.

Build the site, sell the keys, run the in-game store, and keep the commission a marketplace would have taken — without hiring anyone to build a storefront.

Start free

Book a demo

No upfront costs. No credit card required.

Already selling with Fungies

0%
marketplace commission you stop paying: 0 min
to get a storefront live: 0+
payment methods for players: 0h
payout cycle into your own account

We are here to help you self-publish

001

Web store

Stop paying to build a website

Set up your game's online presence and store in minutes rather than weeks. No hosting to arrange, no gaming theme to buy, no plugins to keep updated, and no payment integration to write.

002

Game keys

Sell keys straight to players

Upload Steam keys and they stay encrypted until someone buys, then arrive by email automatically. No manual fulfilment, no spreadsheet, no keys sitting in plain text.

003

In-game

Add an in-game store

Sell virtual currency, items, bundles, and subscriptions from inside the game itself using the Unity and Unreal SDKs or the API, kept in sync with your website store.

004

Player data

Keep your players' data

Marketplaces keep the customer relationship. Selling direct means the email addresses are yours, exportable to CSV, and usable the next time you ship something.

The no-code store builder with a game storefront being edited. — Build the storefront in the browser — no theme, no plugins.

The developer dashboard showing revenue analytics and recent orders. — Revenue, orders, and players in one console.

Three steps to selling

01
Create an account

No card, no upfront cost. The store builder is usable before you even sign up.
02
Connect payouts

Add your bank details and business name through the dashboard. This is where payouts arrive.
03
Start accepting payments

Publish the store on our subdomain or your own domain, and players can buy immediately.

Walkthrough · 13 minutes

Selling keys direct, argued and then built

Our founder makes the case for self-publishing alongside a marketplace rather than instead of one, then spends the back half building the store, loading Steam keys into it, and managing the stock as it sells.

How to sell your Steam games as a publisher or indie developer — 13 min

Merchant of Record

You could do all of this yourself

Selling digital goods across borders means registering for tax in each market, wiring up a tax engine, and answering for every dispute. As your Merchant of Record, that is our name on the paperwork instead of yours.

What it takes

Fungies

Processor only

01 Tax registration

✓ None needed — we are already registered.

You register for VAT and sales tax per market.

02 Tax calculation

✓ Real-time rates on every transaction.

You wire up a tax engine and maintain it.

03 Remittance

✓ We file and pay the authorities directly.

You file monthly, quarterly, and annually.

04 Audits

✓ We answer the tax authority.

You keep the records and take the questions.

05 Chargebacks

✓ Disputes and fraud handled for you.

Your team fights each case.

06 Pricing

✓ One commission, only when you sell.

Processor fee plus tax software plus consultants.

07 Accounting

✓ You receive net revenue.

Gross receipts plus a tax liability to track.

Everything in the box

Free game website builder: Themes, fonts, images, galleries, and copy, all editable without code and mobile-responsive by default.
Web shop with key management: Steam keys uploaded, encrypted, released on purchase, and delivered by email without anyone touching them.
Unity and Unreal SDKs: Embed the store inside the game for virtual currencies, assets, subscriptions, and bundles.
Developer dashboard: Revenue analytics, transaction history, player management, and orders in one responsive console.
Integrated payments: Native payment onboarding brings cards and local methods; payouts land in your own account daily.
Tax handled globally: We are the Merchant of Record, so VAT, GST, and sales tax are calculated, collected, and filed by us.