Is this allowed under app store rules?

Selling through your own website outside the app is a well-established direct-to-consumer model used widely across mobile gaming. The rules on how you may link to it from inside an app differ by platform and change over time, so check the current guidelines for the platforms you ship on.

How do purchases reach the player's account in-game?

Webhooks deliver purchase events to your backend in real time, and custom checkout fields let you carry the player ID through the transaction, so entitlements can be granted automatically.

Has anyone actually done this?

Nimblebit, working with Superscale, launched a Tiny Tower web store on Fungies in a few hours and saved over $100,000 against building one themselves. Their story is in our case studies.

Solutions · Mobile games

Take in-app purchases direct and keep the 30%.

Send your highest-spending players to a web store you control, sell them the same currency and bundles, and stop handing roughly a third of it to an app store.

Start free

Book a demo

No upfront costs. No credit card required.

Already selling with Fungies

0%
app-store commission avoided: 0 min
to build the store from scratch: 0% + 50¢
the only fee we charge: 0+
payment methods worldwide

Think Shopify, for mobile in-app purchases

001

VIP players

Send your VIP players somewhere better

A small share of players drives most of the revenue. Give them a web store with better bundles and offers, and route them to it from inside the game.

002

Retention

Own the player relationship

Purchases through an app store tell you almost nothing about who bought. Through your own store you keep the email address and the purchase history, and you can bring those players back.

003

Fast setup

Set it up in minutes

The store builder is drag-and-drop with no coding, so a working store exists in an afternoon rather than a quarter — and it costs nothing until it sells something.

004

Catalogue

Sell everything you already sell

Virtual currency, items, bundles, battle passes, and subscriptions, priced however you like, without the constraints of an app store's catalogue.

The store builder with a mobile game web store laid out for editing. — A web store that matches the game, built without code.

The orders screen listing recent purchases and their status. — Every purchase, with the player data an app store keeps from you.

Standing up a direct channel

01
Build the store

Drag-and-drop your storefront, match it to the game's art, and list the items you already sell in-app.
02
Route your players to it

Link from a VIP club, a live-ops message, or an offer wall. The store works on mobile browsers by default.
03
Keep the difference

You pay 5% + 50¢ per sale instead of the app store's cut, and you keep the player data that comes with it.

Walkthrough · 18 minutes

The same three steps, done on screen

The part most studios want to see is the last one: how the game's backend hears about a purchase made on the web and grants the item. This builds a store from an empty workspace and ends with that webhook firing.

How to create a web store for your mobile game — 18 min

Merchant of Record

You could do all of this yourself

Selling digital goods across borders means registering for tax in each market, wiring up a tax engine, and answering for every dispute. As your Merchant of Record, that is our name on the paperwork instead of yours.

What it takes

Fungies

Processor only

01 Tax registration

✓ None needed — we are already registered.

You register for VAT and sales tax per market.

02 Tax calculation

✓ Real-time rates on every transaction.

You wire up a tax engine and maintain it.

03 Remittance

✓ We file and pay the authorities directly.

You file monthly, quarterly, and annually.

04 Audits

✓ We answer the tax authority.

You keep the records and take the questions.

05 Chargebacks

✓ Disputes and fraud handled for you.

Your team fights each case.

06 Pricing

✓ One commission, only when you sell.

Processor fee plus tax software plus consultants.

07 Accounting

✓ You receive net revenue.

Gross receipts plus a tax liability to track.

What the store gives you

IAP, subscriptions, and bundles: The full range of what a live game sells, including virtual currency packs and recurring passes.
Unlimited game assets: No cap on how many items you list, and no per-product charge for listing them.
Custom domain: Run the store on your own domain so it reads as part of the game, not a third-party checkout.
Third-party integrations: Connect a CRM, support desk, or analytics stack; Google Tag Manager and Trustpilot are supported directly.
One dashboard: Orders, players, store content, and integrations managed from a single console.
Tax and payments handled: We are the Merchant of Record, so global tax sits with us and payouts reach your own account daily.