Nimblebit’s Revenue Boost with a Web Store Solution

Nimblebit Studio, a small game development team from California, has always focused on making games they love to play. Their player-first approach led to popular titles like Tiny Tower, engaging players worldwide. However, they faced challenges in growing their revenue due to Apple’s privacy changes and the 30% commission fees from app stores. Superscale – a mobile UA company, has helped introduce Fungies Web Store solution for Nimblebit.

The Challenge

When Apple introduced changes to its Identifier for Advertisers (IDFA), it became harder for game developers to target and acquire new users effectively. This, combined with the significant cut taken by app stores on every in-app purchase, made it tough for Nimblebit to maximize their profits and invest back into their games.

Finding a Solution with Superscale and Fungies

Looking for ways to overcome these hurdles, Nimblebit partnered with Superscale, a company that specializes in scaling mobile games. Superscale suggested setting up a web store to sell in-game items directly to players, bypassing the app store fees. But building a web store from scratch would be expensive and time-consuming.

That’s where Fungies came in. Fungies offers a ready-made web store platform tailored for mobile games. Their solution includes features like:

• Search Functionality: Players can easily find the items they want.
• Smooth Checkout Process: Simplifies purchasing for users.
• Game Assets Integration: Ensures the store aligns with the game’s look and feel.
• User Accounts: Allows players to log in and manage their purchases.

Quick and Cost-Effective Implementation

With Fungies’ platform, setting up the web store was straightforward. It took just a few hours to get everything running, saving Nimblebit over $100,000 compared to developing their own solution. The web store also came equipped with global tax compliance and supported multiple international payment methods.

Benefits for Nimblebit and Their Players

The new web store (found here: https://shop.nimblebit.com) brought several advantages:

• Increased Revenue: By avoiding the 30% app store commission, Nimblebit kept more profits.
• Global Reach: International payment options made it easier for players around the world to make purchases.
• Enhanced Player Experience: A user-friendly store encouraged more players to buy in-game items.
• Focus on What Matters: With the technical aspects handled by Fungies, Nimblebit could concentrate on game development.

Conclusion

By collaborating with Superscale and utilizing Fungies‘ web store solution, Nimblebit successfully navigated the challenges posed by privacy changes and high commission fees. The web store not only boosted their revenue but also provided a better experience for Tiny Tower players. This approach allowed them to continue focusing on what they do best: creating fun and engaging games for everyone.